Structural Geology in Petroleum Exploration Essay

Structural Geology in Petroleum Exploration - Essay Example These techniques constitute petroleum exploration, which in turn has several definitions. In one instance, oil exploration is defined as the process of searching for oil, among other petroleum related resources like gas, in the sedimentary basins of the earth. The mentioned exploration process depends on systematic utilization of technology based methods by innovative geoscientists (Larsen et al 52). It is this combination that paves way for viable drilling prospects and actual appraisal of oil zones or wells. In a different definition, petroleum exploration is considered to be a fundamental competency that should be carried out by qualified geoscientists for a prominent oil and gas organization. Evidently, there appears to be a general agreement in all definitions that geologists play a significant role in the oil exploration process. Another crucial factor to note is that, just like other exploratory studies oil searching is laden with uncertainties. It is difficult to tell whether gas or oil is present in a given place until drilling takes place. Prominent oil and gas companies usually spread the risks posed by the uncertainty over a collection of prospects, in order to manage the situation. This strategy is better than investing all capital, in terms of geology experts and equipment, in one oil drilling prospect. This paper seeks to provide a comprehensive analysis of oil exploration, by examining geological aspects, historical development t of exploration techniques and other petroleum related subjects. Background Crude oil is a derivative of living things’ remnants, which contain a material referred to as kerogen and compressed over many years. The kerogen from dead organic materials usually matures over time to form a wide variety of hydrocarbon molecules, of different molecular weight and size. The smallest of these hydrocarbon molecules usually escape in gaseous form, hence natural gas, while those with large molecular weight form a dense oily s ubstance beneath the earth’s surface. It is this viscous liquid substance that is extracted and refined to form petroleum oil and it’s diverse by products. Rocks from which petroleum is derived could be of marine or terrestrial origin. Usually, terrestrial petroleum rocks are found in river basins, lakes and deltas, which have organic materials, and algae, among other dead matter. On the other hand, source rocks for petroleum that are found in the marine environment may contain algae and dead plankton, among other organic remnants. In both environments, the organic remains get buried under pressure from overlying disintegrated materials. This implies that, for oil to be formed organic matter must be compressed under high pressure and in absence of oxygen, conditions referred to anaerobic (Larsen et al 100-152). It is under conditions devoid of oxygen that, the kerogen in dead matter changes to an easily ignited substance known as bitumen. This is made possible by the h igh prevailing temperatures, natural catalysts and microbial activity in the earth sediments. The greater portion of the bitumen formed gradually transforms into asphalt, discharging molecules of hydrocarbon, in addition to carbon dioxide and water. The viscous and dense oils get formed first, while light oils are formed as the process progresses. High subsurface temperatures lead to production of gas, and since petroleum is lighter than surrounding rocks, it rises upwards through pores and faults in the crust. The

The Hilton Hhonors Loyalty Scheme Marketing Essay

The Hilton Hhonors Loyalty Scheme Marketing Essay This is an analytical study assessing Customer Relationship Management through the Hilton Hotels Loyalty scheme Hilton HHonors. This paper will give a thorough literature review on relationship marketing, a case study on Hilton Hotel loyalty scheme and within this, a framework of the brands role; position in the organization and the market will be discussed. Winer, (2001) customer relationship management framework will be used to analyze the Hilton HHonors scheme to which the nature of the difficulties and effectiveness will be covered as well. This paper will end with possible suggestions regarding the effectiveness of the Loyalty scheme. LITERATURE REVIEW There are several scholarly definitions of relationship marketing and (Shani and Chalasani, 1992) define it as a combined effort to maintain, identify and build up a linkage with separate customers and to continue to fortify the linkage for the common benefit of both sides, via interactive, one to one and value added contacts over a stretched out period of time. While (Gronroos,1990) described relationship marketing to be the establishing , maintaining, enhancing and commercializing of customer relationship so that the distinct purpose of the parties concerned are met which is done by a common exchange and fulfilment of agreements. This definition tries to encompass both the relational and transactional qualities of marketing. These two descriptions differ somehow but they both signify that relationship marketing centres on the individual customer and seller relationship and states that they both benefit. Plus the nature of the relationship is longitudinal. Moreover, they both indica te that the core of relationship marketing is on customer retention. On the other hand (Morgan and Hunt,1994), argue that relationship marketing represents all marketing activates destined towards launching, improving and preserving successful relational give and take or exchange. Taking into record that relational exchanges and transactional exchanges differ. From this definition relationship marketing is marketing plus Morgan and Hunt have as a result re described marketing and extended a paradigm shift. It is key for organisations to assess customer relationship stages (Figure 1.0) in order to evaluate the need for investment to make these customers move up the relationship ladder (Dwyer, Shurr and Oh, 1987, Kotler and Dubois, 2000) and turn out to be more profitable, or better implicit for cross-selling and offer them with personalized services establishing higher bond and switching cost. Suspects Prospects First-time Repeat Client Advocate Member Partner Customers Customers Traditional Marketing- Relationship Marketing- Figure 1.0.The relationship ladder: (Egan, 2001: p.59) However, marketing relationship is a give and take relationship parallel to intimate relationship (Clark 1984; Clark and Mills 1979; Kollock, Blumstein and Schwartz 1994). Each party involved in an exchange relationship provide value measurable to those received. Relationship Marketing and Customer Loyalty Relationship marketing recognises that a steady customer base is essential in business. The crux and feature of relationships and their business vale is summarized in the notion of customer loyalty and its correlated literature. The advantage of customer loyalty to a supplier of either which ever product or services, consist of enhanced organisational productivity or effectiveness, moderate expenditure on bringing together new customers and decreased customer price vulnerability.(Rowley, 2005) Although customers may show their loyalty in numerous ways; they may decide to remain with a supplier or provider, if this prolongation is described as relationship or not, or customers may escalate the amount of purchases or the regularity of their purchases or possibly both. Customers may become advocates of the brand or organization involved by performing an influential role in the decisions of others. (Hallowell, 1996; Reicheld et al, 2000). Even though there is substantial progress in the loyalty scheme. There has been an extensive argument about the benefit of loyalty schemes, to either customers or businesses. Certainly many have affirmed that such schemes have been unsuccessful (Divett et al, 2003; Worthington, 2000). Byrom, (2001) debated that with many organisations cancelling their scheme; those schemes were at somewhat of a crossroads. Critique of schemes fall down to three groups which are those that declare that the relationship among or between such schemes and the promotion of loyalty is vague; those that debate that organisations are not creating correct or proper use of data; and those that debate that the incentive structure in loyalty schemes are unsuitable. However according to (Jenkinson,1995) real brand loyalty is as a result of the emotional bond established by dialogue, trust , sense of value and ease of use, added satisfaction and frequency. Loyalty is the mirror image of the customers psychological and subconscious emotional necessity to trace a frequent source of satisfaction, identity and value. Samuelson and Sandvik, (1997) states that customer loyalty has been theorized as a collaboration of attitude and behaviour. There is a lot as to what makes up loyalty, this starts from repeat purchase to extended relationship (Dick and Basu, 1994). Furthermore (Hallowell, 1996) states that loyalty behaviours consist of relationship extension, enlarged scale or range of relationship, and suggestions. Although there is a positive link between customer loyalty and satisfaction (Soderlund, 1998). Moving on, the rewards or incentives are the basic structure or mechanism for motivating customers to indulge in the scheme. OBrien and Jones(1995) single out the following elements that add to the value of a loyalty scheme: choice of reclamation option( the list of incentives provided), cash value( How greatly the incentive stand for, as a part of spend), aspirational value ( how greatly the customer the incentive); relevance( the degree to which incentives are achievable) and convenience( simplicity of participation in the scheme). Parker and Worthington, (2000) debate that customer loyalty to an incentive scheme or reward scheme is most likely to be influenced by social factor, relative attitude and situational factors. Firstly customer loyalty is possibly influenced by satisfaction that a customer experiences regarding the level of return that they are accepting. Secondly, customer loyalty could be influenced by what is obtainable from other schemes and thirdly behaviour could be affected by other customers, social norms and the media. They continue to debate that the loyalty card that they examined did not pay its customers rightfully, as it was providing lower incentive values on products probably to be saved for. OMalley (1998) expatiates on the level to which many schemes have established customers who have come to anticipate an incentive as part of the regular shopping experience and assign a low value on rewards or incentives. Why Consumers enter into Relationship Marketing According (Sheth and Parvatiyar 1995), the basic axiom of relationship marketing should be or is that consumers like to cut back selection or choices by participating in a current loyalty relationship with marketers. This is a very fascinating and exciting argument and one that has intense suggestions for both the theory and marketing practice if correct. Moreover consumers sometimes go into relationships because it elevates the number of choices open to them. For each purchase decision, numerous options exist. CASE STUDY: HILTON HHONORS History: However Hilton Hotels and Resort from its name is into providing hotel accommodations and Hospitality to its customers which makes it a very good example, it is a worldwide company that has expanded vastly in every sector including its relationship marketing in order to retain customers through its Hilton HHonors loyalty scheme. Moreover this Hotel was founded by Conrad N. Hilton who opened the first Hilton hotel in Texas in 1925. Presently Hilton is one of the reputable hotel brands in the world. The hotel today is owned by Hilton Worldwide; they are managed, franchised or owned by several independent operators by Hilton Worldwide. Currently there are over 500 Hilton hotels brands in the world (Hilton Worldwide, 2012). Over the years Hilton has created brands; today they have about ten brands in over 78 countries in the world. In 2009 Hilton was formerly known as Hilton Hotel Corporations but changed its name and Logo to Hilton World then moved their headquarters in Beverly Hills to Mc Virginia. (Hilton Worldwide, 2012). Hilton HHonors: Marketing is grown from a centre point on the single transaction to developing or becoming increasingly apprehensive with the growth and support of equally satisfying long term relationships with customers. The success story of charity organizations, Tesco, banks, Hotels and others exploiting loyalty schemes is driving companies to take careful note. The most productive relationship marketing campaign makes room for viable benefits and promotes long term relationship with customers which are difficult to replicate (Gilbert, 1996). However, looking at the value proposition of the Hilton organisation, they try to establish loyalty among their customers by striving to delight them and expecting their changing aspiration while making sure that team members, who are important contributors to attaining this objective, are satisfied as well (Huckestein and Duboff, 1999). From this proposition it is obvious that the essential elements of product leadership and customer relationship must be attained. For the Hilton organisation the value and importance of the customer relationship has been elevated via its Hilton HHonors Loyalty programme. Hilton HHonors Benefits: It allows customers to earn both miles and points for a holiday at about 3,750 Hilton hotel brands worldwide and airline miles with partners of over 50 airlines. They provide numerous exclusive ways to accumulate points. Firstly a customer can earn them through hotel stays or with participatory credit cards; or a customer can deliberate on purchasing them if he or she feels shy of the trip to the Caribbean. One can also transfer them to their family who happens to be a member as well. The hotel also provides room to donate extra points to numerous charitable organizations. This loyalty program allows a customer to join free by registering online or offline to get a list of services and benefits that assist with directing a customers travel and rewarding the customers for their loyalty and offering customers with the undivided attention they deserve (Hilton HHonors, 2012). Loyalty Programme Classification: Hilton HHonor can be classified under the type 3 programs, it awards points to members according to their previous purchase or past purchases. This type 3 program needs a complete database that can trace a members purchase history and points. Some type 3 program persuades customers to escalate their purchases or reward substantial purchasers by creating program tiers. Hilton HHonors program provides tiers where substantial or heavy users can without difficulty build up free hotel rooms or can reserve a room on a basis that is unrestricted (Berma,2006). There are other organizations that use the type 3 program and they include Hotels like (Hyatt, Marriott rewards,) Airlines like (American Advantage) Credit card companies like (Discover card: The Mile Card, Citibank Premier Pass Elite,). Lots of type 3 programs include the partnerships of complimentary marketers like airline, car rental and hotel chains etc to enable a members gathering of points and to escalate the category of rewards options (Berma, 2006). HiltonHHonors are in partnership with airline and car rental services to facilitate the gathering of points. (Hilton HHonors, 2012) However, the company has four membership levels which include the Blue, Silver VIP, Gold VIP and Diamond VIP. Its calculated according to the number of stays in a 12 month period. It starts from no smallest amount for the Blue membership to 60 nights in a calendar year for the Diamond VIP membership. Moreover each category of membership has its own exclusive benefit which is: the Silver, Gold and Diamond VIP members are qualified for health club access while the Gold and diamond VIP members are qualified for accommodation upgrades and Only the Diamond VIP members can be assured reservations with their points with no collapsed or blackout dates. (Berma, 2006), Hilton HHonors Credit card: Hilton is known to also have co branded cards and the term co branding may simply mean the use of two or more brand names in marketing activates. This happens with the juxtaposition of brand names by labelling them side by side on a product (Blackett, 1999). Moreover Hilton has a number of co branded cards with financial companies in specific locations like Hilton HHonors cards from American Express, Citibank in the U.S, Platinum Visa card in the UK, Credit card in Germany, Visa card from Sunitomo Mitsui card co. Ltd in Japan etc. However this co branded cards allows customers earn bonus points from everyday purchases like groceries, gas, eating out etc. Customers can claim or redeem these points for flights, free hotel nights or merchandise. (Hilton HHonors, 2012). In further light, According to (McCleary and Weaver, 1991) they claim that Hotel and restaurant loyalty program were inspired by the success of airlines that give customers benefit for repeat purchase. However, these Programs look to improve the customers membership in an exclusive club with rewards from this membership such as gifts, free hotel accommodations etc. For the organisation or company the main aim is to compliment customers for their patronage and make it obvious that the company is very much interested in establishing and sustaining long term relationship with them. Hilton HHonors E- presence: Hilton HHonors has an e-presence (www.HHonors.com). The value of customer relationship has also been escalated through its loyalty program website. Via this website customers can sign up or register for rewards, hotel reservations, room preferences and so on. The characteristics of the Hilton Honors web site portray product leadership (Hilton HHonors, 2012). This site creates opportunity for interactivity between its members and the scheme in order to encourage brand and customer relationships plus customer data is also being collected and stored for future purposes for direct marketing via emails, Customized emails are sent based on a customers preferences. From the perspective of relationship, it lets customers retrieve their information and statements on the scheme. From the perspective of the brand, the brand web is duplicated and improves in the virtual world (Rowley, 2005). ANALYSIS EMPLOYING (WINER, 2001) CUSTOMER RELATIONSHIP MODEL Winer, Russell (2001) elaborated on the Customer Relationship Management process Model below; Figure 1.1 (Winer, 2001) Create a Database: Involves construction of customer information file which is the bedrock of customer relationship management. The database ideally should contain Customer transactions (Hotel Reservations), Contacts, explanatory information and rely to marketing incentives over time. However according to (Winer, 2001) Customer interaction quadrant, Hilton should be classified under the High-indirect box (Figure 1.2) Figure 1.2 (Winer, 2001) Customer Interactions Direct Indirect Banks Telecom Retail Airlines Packaged Goods Hotels Drugs Personal computers Internet Infrastructure Furniture Autos High Interaction Frequency Low Meaning they have to work harder to establish an Information file unlike the High -direct box which has quick and easy access to customer database E.g. Tesco. Hilton Database is also collected online up registration for the HHonors program. Analysis: Involves the analysis of established customer data with the aim of segmenting the customers by grouping those with the same behavioural pattern. This is then used to create several product offerings via direct marketing. Hilton does target the most valuable prospects for catalogue mailing and customizes the catalogues to several groups. Customer Selection: having established and analyzed the customer database information, the next step is to deliberate on which Customer group to target with marketing programs. The customers with most preferred segment (Highest purchasing rate) would be chosen first for retention programs followed by other segments. However Hilton applies this before embarking on marketing programs to encourage retention and customer acquisition. This is evident in their four membership levels. Customer Targeting: There are several ways of targeting customers after selection; they involve direct marketing techniques including telemarketing, direct mail and direct sales. This enables a company interact with customers rather than talk at them via television or radio. Hilton mainly invests time and money into telemarketing (Customer service) and direct mails in order to reach a desired audience. However today they seek permission from customers before sending mails. Relationship programs: these are techniques for executing Customer relationship marketing, the aim of this is to provide a higher level of satisfaction to customers than competing firms do. More over research has proven that there is a clear-cut positive relationship between profits and customer satisfaction (Winer, 2001). Mangers need to weight satisfaction levels by delivering performance ahead of customer expectation. Loyalty programs include frequency/Loyalty programs, Rewards programs, Customer service and Community Building. Hilton has taken the frequency/Loyalty program and Customer service as its Relationship Method which has worked to improve profitability. The Hilton HHonors as stated above provides rewards for repeat purchase. Privacy Issues: This extends through the CRM Model (Figure 1.1), Hilton uses database to provide service customers request and as a global brand they share this database with other Hilton worldwide brands to ensure same level of service. Hilton makes sure that personal information are handled according to the law. Usernames and passwords are however created for customers personal use. Metrics: This is the traditional ways managers employ in measuring the success of their product and service. Market Metrix uses Loyalty program effectiveness. It identifies the percentage of customers who affirm that their loyalty membership was the primary reason for picking the hotel. Market Metrix,( 2012) identified that Hilton hotel in 2009 had 34.6%, 2010 had 35.8% and in 2011 had 39.2% showing an increase in profitability. DRAW BACKS There are potential draw back in loyalty schemes, they are expensive, difficult to correct mistakes as the company may be seen by customers as taking away. Benefits; however there is the question whether the scheme actually works to escalate loyalty or spending behaviour plus it is also kind of difficult to have competitive advantage. (Winer, 2001) RECOMMENDATIONS These Loyalty schemes can be successful by elevating customers switching cost and building entry barriers. For the Hotel industry it has become a competitive necessity to create loyalty programs so incentives could also be encouraged for repeat visits to websites even though this has not been greatly successful. CONCLUSION This paper has reviewed some past literature on loyalty schemes along with some scepticism from a few scholars. The idea of the loyalty scheme is growing and becoming more refined each day. Hilton Hotel has created brand web through their loyalty scheme which has be expatiated above (Hilton HHonors) plus they have an E-presence. From the consumer relationship, those that the hotel refers to as most valued customers have considerably escalated their spending at the hotel. This increased or escalated spending is no doubt as a result of the customers envisioning an escalated value in their relationship with the hotel.

The Motivational Self Fear of a Poe Narrator Essay -- Tell Tale Heart

Poe has given his narrator in â€Å"The Tell Tale Heart† multiple currently diagnosable psychological disorders: bipolarity, obsessive compulsive disorder, psychopathy, paranoia. Although he is a psychopath by Hare’s definition, among the disorders, the narrator’s sense of fear is overwhelmingly the most motivating. On a first reading, it might seem that the narrator committed murder because of his unjustified hatred towards the victim, or more specifically, the victim’s â€Å"evil eye.† And later, he confesses to his crime because of the overwhelming guilt he feels which causes him to hear the beating of the dead man’s heart. However, as a psychopath, the narrator is incapable of feeling guilt. I will demonstrate that it is not hatred toward what is outside of the self that drove the narrator to murder and confession but the hatred and the immense fear of the insane side of himself that drove him to such irrational actions. After the burying the corpse beneath the floorboards, the narrator, being proud of his work, states that â€Å"no human eye – not even his – could have detected anything wrong.† To the narrator, the old man is able to see beyond what the average person can see. One might assume that it was the fear of the eye’s judgement that caused the narrator to resort to murder. Although this is true, a stronger motivation was the fear of his own insanity. The fact that he feared the eye made him see the irrational side of himself. In refusal to acknowledge his mental disorder, the narrator gives an alternative name to his paranoia, characterized by an oversensitivity to sound: â€Å"nervousness.† The phrase â€Å"I have nothing to fear† right after the murder as well as in the presence of the police is repeated because he’s trying to convince... ... but the torment of being labelled insane. The eventual anxiety attack, characterized by irrational behaviour such speaking frequently, and later foaming, raving, swearing and violent actions towards his chair, which is, ironically, the typical behaviour of the insane. Works Cited Haycock, Dean. â€Å"Hare Psychopathy Checklist.† Healthonline. 2003. http://www.healthline.com/galecontent/hare-psychopathy-checklist/3 Jerga, Josh. â€Å"Accused Chainsaw Murderer Had 'Shark' Eyes.† News.smh. 11/15/2010. http://news.smh.com.au/breaking-news-national/accused-chainsaw-murderer-had-shark -eyes-20101115-17u4c.html. Merriam-Webster. 2010. http://www.merriam- webster.com/dictionary/antisocial%20personality%20disorder Poe, Edgar Allan. â€Å"The Tell Tale Heart.† The Norton Anthology of American Literature. 7th ed. vol. B. Ed. Baym, Nina. New York: Norton, 2007. Print. The Motivational Self Fear of a Poe Narrator Essay -- Tell Tale Heart Poe has given his narrator in â€Å"The Tell Tale Heart† multiple currently diagnosable psychological disorders: bipolarity, obsessive compulsive disorder, psychopathy, paranoia. Although he is a psychopath by Hare’s definition, among the disorders, the narrator’s sense of fear is overwhelmingly the most motivating. On a first reading, it might seem that the narrator committed murder because of his unjustified hatred towards the victim, or more specifically, the victim’s â€Å"evil eye.† And later, he confesses to his crime because of the overwhelming guilt he feels which causes him to hear the beating of the dead man’s heart. However, as a psychopath, the narrator is incapable of feeling guilt. I will demonstrate that it is not hatred toward what is outside of the self that drove the narrator to murder and confession but the hatred and the immense fear of the insane side of himself that drove him to such irrational actions. After the burying the corpse beneath the floorboards, the narrator, being proud of his work, states that â€Å"no human eye – not even his – could have detected anything wrong.† To the narrator, the old man is able to see beyond what the average person can see. One might assume that it was the fear of the eye’s judgement that caused the narrator to resort to murder. Although this is true, a stronger motivation was the fear of his own insanity. The fact that he feared the eye made him see the irrational side of himself. In refusal to acknowledge his mental disorder, the narrator gives an alternative name to his paranoia, characterized by an oversensitivity to sound: â€Å"nervousness.† The phrase â€Å"I have nothing to fear† right after the murder as well as in the presence of the police is repeated because he’s trying to convince... ... but the torment of being labelled insane. The eventual anxiety attack, characterized by irrational behaviour such speaking frequently, and later foaming, raving, swearing and violent actions towards his chair, which is, ironically, the typical behaviour of the insane. Works Cited Haycock, Dean. â€Å"Hare Psychopathy Checklist.† Healthonline. 2003. http://www.healthline.com/galecontent/hare-psychopathy-checklist/3 Jerga, Josh. â€Å"Accused Chainsaw Murderer Had 'Shark' Eyes.† News.smh. 11/15/2010. http://news.smh.com.au/breaking-news-national/accused-chainsaw-murderer-had-shark -eyes-20101115-17u4c.html. Merriam-Webster. 2010. http://www.merriam- webster.com/dictionary/antisocial%20personality%20disorder Poe, Edgar Allan. â€Å"The Tell Tale Heart.† The Norton Anthology of American Literature. 7th ed. vol. B. Ed. Baym, Nina. New York: Norton, 2007. Print.

To What Extent Was Slavery the Cause of the American Civil War?

In the context of the period 1763-1865, how far was the American Civil War caused by long term divisions over the issue of slavery? In his second inaugural address in March 1865, Abraham Lincoln looked back at the beginning of the Civil War four years earlier â€Å"all knew,† he said, that slavery â€Å"was somehow the cause of the war. † This essay will endeavour to discuss the role of long term divisions caused by the slavery debate in the eventual outbreak of the Civil War.In doing so this analysis will encompass the period between the birth of the nation beginning with the start of the American Revolution in 1763 and the conclusion of the Civil War in 1865. This being a period in which the newly independent nation struggled with its state system, with each of the former colonies possessing the rights to a significant level of self-governance that inevitably led to disagreements and conflicts of interest.One such conflict was the disagreement over slavery which James Ford, like Lincoln, believes was crucial in creating a clear North-South divide that would eventually lead to the Civil War. Whilst recognising slavery’s overwhelming contribution to the outbreak of the American civil war in 1861, one must acknowledge alternative factors beyond slavery, which contributed to the nations descent towards armed conflict. Revisionists such as William Gienapp and William Freehling emphasise the political contribution to the outbreak of the war and the influence of sectional ideology on ante bellum politics.It was this differing ideology that created the tensions between Southern and Northern parties creating political chaos during the 1850s, the North believing they were attempting to save democracy whilst the South campaigned for increased States’ rights, all of which provoked the outbreak of war. As well as the long-term divisions over slavery and the short term political contributions to the outbreak of war, historians such as Charles an d Mary Beard placed emphasis on the fundamental differences between the North and South economic systems, disregarding the moral and political contributions.This analysis will argue that ultimately the issue of slavery was the main reason for the outbreak of war in 1861; however the short term political blunders and failure of the political system created a chaos that made war inevitable. Had the American political system thrived, the divisions over slavery could have been resolved without war being waged. Slavery is the moral dimension that lies at the heart of the historiographical debate. James Ford Rhodes identified slavery as the central and virtually only cause of the war. If the Negro had not been brought to America,† he wrote, â€Å"the Civil War could not have occurred. † Introducing slavery to America created differences of opinion between the North and the South, on the morality of slavery. It was these differences that created tensions between the regions an d ultimately fuelled the outbreak of war in 1861. The Northern climate was not suited to plantation agriculture which resulted in Congress passing an Ordinance in 1787, keeping slavery out of the North West Territory.The Northern belief insisted that the South was ruled by a ruthless ‘Slave Power’ which, conspiratorial in its methods, consisted of slaveholding planters and political leaders who were determined to convert the whole United States in to a nation of masters and slaves. The aggressive attitude of Southerners arising from the decision by Chief Justice Taney in the Dred Scott case of 1857 that all blacks, slave as well as free, were not and could not be citizens of the United States increased rather than allayed Northern suspicions.This conspiracy, as the Northerners believed it to be, was fundamentally an aristocracy founded upon these principles; that slavery was not morally wrong, it is a right possessed by the slaveholder, and that it is constitutional. Ad mitting Missouri as a slave state and introducing the Fugitive Slave Act in the Compromise of 1850, only exacerbated Northern suspicions which is illustrated through what John Rankin believed, â€Å"The Slave Power has already seized upon the General Government, and has overthrown the rights of Free States†¦the struggle between the slave and free institutions is for existence.They are antagonistic principles and cannot exist long together – one or the other must fall. † ‘Slave power’ heightened through media influences such as the non-abolitionist Cincinnati Daily Commercial claiming â€Å"There is such a thing as THE SLAVE POWER† encouraged the Northern populace that action needed to be taken against the South in order to preserve the existence of their personal liberty. On the other hand, many Southerners like historian Ulrich Bonner Phillips, viewed slavery as a hierarchic order thus making it wholesome practice.Phillips recalls setting off to school as a young child and burdened by the prospect that his â€Å"sable companion† was able to play all day long. According to Hugh Tulloch, the Southerners had evolved a unique form of social relations based on slavery; whereby the master’s role was essentially paternal, â€Å"without slavery the black would either lapse into African savagery. † It is this view and that of Edward Channing’s, â€Å"the slaves were often happier than their masters† that appears so distorted in comparison to the Northern interpretation on slavery.It was this that became an important factor in consolidating antislavery sentiment in the North, thus widening the sectional rift between the North and South. â€Å"If slavery is not wrong, nothing is wrong. I cannot remember when I did not so think and feel. † Lincoln’s view on the peculiar institution further heightened the issue as Southern states regarded his election as a threat to their power, and pr ovoked the secession of South Carolina from the Union, shadowed by a further 10 states.Modern fundamentalists such as James McPherson and Eric Foner similarly describe the two sections as â€Å"different and deeply antagonistic societies† agreeing that slavery was the root of that antagonism. The North's commitment to capitalism and modernisation, these scholars explained, was the context for abolitionism and for the free labour ideology of Abraham Lincoln's Republican Party. The South's commitment to agriculture and slave labor was reflected in the region's distinctive cult of honour, its preoccupation with localism and states' rights, and its defense of social inequality.Had African slave trade been declared illegal long before 1808, the million plus slaves that were in the USA in the early 19th century would not have existed, therefore would have had no effect on population influxes which stimulated an industrial and economic change, nor the geographical expansion which ca used the conflict within the different states. Although Rhodes placed his greatest emphasis on the moral conflict over slavery, he suggested that the struggle also reflected fundamental differences between the Northern and Southern economic systems.In the 1920s, the idea of the war as an irrepressible economic rather than moral conflict received fuller expression from Charles and Mary Beard, insisting there were â€Å"inherent antagonisms† between Northern Industrialists and Southern planters. Undoubtedly, the issue of slavery itself would not have created divisions and differences within the nation had someone, or a group of people spoke up and shared their desire to â€Å"fight the gross evil of slavery† thus the influence and the rise of abolitionists need to be taken in to account when assessing the causation of the war.Abolitionists were committed to the doctrine of ‘moral suasion’; the idea that Southern slaveholders could be persuaded that slavery w as morally wrong. Arguably, it was the abolitionist’s actions that publicised and brought slavery in to the political arena and through their anti-slavery postal campaign in 1835, the Democratic administration could not avoid the issue. By building these campaigns, abolitionists turned themselves into an organised movement, urging the national government to debate slavery and heightening the nation’s opinion on the institution.The Fugitive Slave Act in 1850, became one of the most powerful weapons in the hands of the Abolitionist Movement. The Constitution introduced a clause stating that fugitives from slave labour must be sent back to the South if captured in the North. It forced citizens to assist in the recovery of fugitives and denied fugitives who claimed to be freemen the right to a fair jury trial. This caused outrage among the Northern black community who were no longer able to legally prove that they were free. Foner stated the act gave slavery what is called â€Å"extra-territoriality†, thus making slavery a national institution.Even though the Northern States could abolish slavery, they still could not avoid their Constitutional obligation to enforce the slave laws of the Southern States. The Act drew more attention to the inhumanity of slavery and caused increased tension between the North and the South. Northern whites resented having to be forced into hunting slaves against their will by the officials enforcing the Act. It was also significant because it helped to create legendary abolitionists and anti-slavery orators such as Frederick Douglas and Henry Highland Garnet and generated the release of ‘Uncle Tom’s Cabin’ in 1852 by Harriet Beecher.Beecher’s book expanded support and contributed to the outbreak of the war by personalising the political and economic arguments of slavery whilst providing depiction of the horrors of slavery. Installments were published weekly from June 1951 in an abolitio nist newspaper. In November 1862, President Lincoln famously said, â€Å"so you are the little woman who wrote the book that started this Great War. † More importantly, the Act allowed Northerners who had always thought slavery was so far away to see it personally for the first time.This display of cruelty convinced more people of the evils of slavery and made them opposed to the Southern institution of slavery and the Act as it had now cemented slavery within the law. This increased support for the abolitionists' cause would infuriate the South and increased sectional tensions. Despite slavery existing in America since the 1600s, economic and social paths taken by the North and the South increasingly began to change towards the 1800s and as a result created significant sectional differences between the states.Southerners did not necessarily go to war to defend slavery, nor did northerners go to war to end it. It is often suggested that we have ignored the well-known facts th at most southerners did not own slaves and that most northerners shared the era’s racist attitudes. After all, only about 25% of southern white families owned slaves and 50% of these owned less than 5 slaves. Consequently, one must consider the basic differences between the economies and the practical issues that divided the sectional leaders.Charles and Mary Beard came to the conclusion that there had existed an â€Å"irrepressible conflict between a static, agrarian South and the expanding, industrialising North. † The Beards insisted that â€Å"inherent antagonisms† between Northern industrialists and Southern planters contributed to the outbreak of war. Massive changes in transport help to explain the agricultural and industrial changes. The development of steamboats revolutionised travel on the great rivers; by 1850 over 700 steamships were operating on the Mississippi and its tributaries and the North were able to boast more than two-thirds of the railroad tracks in the country.Less than one in ten Americans lived in towns in 1820; one in five did so by 1860, but it was this urbanisation that was more prevalent in the North as opposed to the South with the percentage of population living in towns of 2500 or more being 26% in 1859 on Northern states, compared to only 10% in the Southern states. Unlike the South, the North had a growing number of immigrants; between 1830 and 1860 most of the five million immigrants to the USA settled in the North. Slave labour was the foundation of a prosperous economic system in the South.In 1793 the invention of the cotton ‘gin’ revolutionised the region; it is significant to recognise the relationship between the invention of the cotton gin and when cotton became America’s leading crop with the number of slaves in the South. In 1790 America produced 1,500 pounds of cotton. By 1815 production had reached over 100,000 pounds and in 1848, production exceeded an astonishing 1,000,000 pounds. Simultaneously, slavery spread across the Deep South as the cotton engine fuelled slave labour, pushing the North and South’s industrial methods even further apart.By itself, the South's economic investment in slavery could easily explain the willingness of Southerners to risk war when faced with what they viewed as a serious threat to their â€Å"peculiar institution† after the electoral victories of the Republican Party and President Abraham Lincoln in 1860. Economically, the taxes on imported and exported goods contributed greatly to the North- South divide. From the time of the first Congress in 1789 to the outbreak of the Civil War there was dissension between the Northern and the Southern states over the matter of protective tariffs, or import duties on manufactured goods.Northern industries wanted high tariffs in order to protect their factories and labourers from cheaper European products. Demanding that â€Å"American labourers shall be protected aga inst the pauper labour of Europe,† tariff proponents argued that the taxes gave â€Å"employment to thousands of mechanics, artisans and labourers. † The vast majority of American industry was located in the Northern states, whereas the economies of the agricultural Southern states were based on the export of raw materials and the importation of manufactured goods.The South held few manufacturing concerns, and southerners had to pay higher prices for goods in order to subsidise Northern profits. The collected tariffs were used to fund public projects in the North such as improvements to roads, harbours and rivers. From 1789 to 1845, the North received five times the amount of money that was spent on southern projects, â€Å"Sectional legislation, such as subsidies to ship-owners and manufacturers, took money from the pockets of the planters and farmers and transferred it to the pocket of Northern capitalists. This economic policy heightened tensions and exacerbated the sectional disagreements over the best type of government. The stark differences in their economies resulted in supporting either the Democrats or Whigs which brings in to play the revisionist interpretation that political blunders and the breakdown of the system ultimately divided the sections, increasing their hostility to one another. The structure of American politics and the antebellum party realignment provides a way to assess the relationship between the American political system and the origins of the war.Modern revisionists like Stampp attempt to recapture the eventualities of antebellum politics, placing emphasis on the shared values of the North and South and the failure of political leaders to reach compromises which could have averted war. Erin Foner argued the coming of the Civil war constituted the greatest failure of American democracy; â€Å"the intrusion of sectional ideology into the political system brought about the war. The fundamental issues can be traced bac k to the standoff over sovereignty during the American Revolution, and from this founding era the disagreement over how much authority the national government should have on the one hand and how much sovereignty and independence the individual states should retain on the other began. An unworkable arrangement followed, whereby states tried to coordinate a national war effort, a national economy, and a national government without sacrificing their individual sovereignty.However, continental currency became worthless and states became free to do their own thing. Shays' Rebellion in 1786-87, occurred as a protest to rising debt and economic chaos and due to the failure of the national government was unable to gather a combined military force amongst the states to help put down the rebellion. This was a catalyst for the Founding Fathers to scrap the Articles of Confederation and devise a new Constitution. However, the Constitution contained a number of provisions that strengthened the f orces of sectional division within the nation.It was the American political system that was particularly vulnerable to sectional strains and tensions and thus the Civil War was able to occur within a particular political framework. William Gienapp believes it was â€Å"the Constitution’s provision for amendment that significantly contributed to the outbreak of war. † The constitution’s ambiguity on whether Congress could impose conditions on a new state or refuse to admit a new state to the Union became a source of controversy which stimulated the growing conflict between the sections.More important, believed Gienapp, was the ambiguity of whether a state had the right to leave the Union. It was this silence that contributed to the debate over secession as it allowed Southerners to plausibly maintain that secession was a legal right of each state, and thus fuelled Southern extremism. Political blunders from the 1820s widened sectional differences, according to Ga bor Boritt; â€Å"the crystallisation of rival sectional ideologies orientated towards protecting white equality and opportunity. Each section began to see the other as a threat to its vital social, political and economic interests. A view had been produced that one section or the other has to be dominant. The Missouri Compromise, so Rodger Ramson believed, allowed in the long term, â€Å"the right of Congress to pass legislation allowing or prohibiting slavery in the western territories. † However in 1854 the Kansas Nebraska Act nullified the Missouri Compromise and is claimed to be a political miscalculation of massive proportions. Alan Nevins labelled the entire episode as a â€Å"disaster†.The political effects of this Act were enormous, irrevocably splitting the Whig Party. Every northern Whig had opposed the bill; almost every southern Whig voted for it and due to the competition of the Know-Nothing party and their failure to respond to nativist concerns, the pa rty was effectively killed off. With the emotional issue of slavery involved, there was no common ground to be found and Northern Whigs reorganised themselves to become the Republican Party committed to blocking westward expansion of slavery. Animosity between the North and South was again on the rise.The North felt that if the Compromise of 1820 was ignored, the Compromise of 1850 could be ignored as well. The Dred Scott case in 1957 brought the Missouri Compromise in conflict with the Fifth Amendment that upheld that no one be deprived of his or her right to life, liberty, and property. Political historian, Michael Holt notes, â€Å"The issue that drove the deepest wedge between North and South in the two decades before the Civil War was not the institution of slavery itself, but the question of whether slavery should be allowed to expand westwards beyond the boundaries of the slave states. Without the discipline of a strong party system, more outspoken views on slavery and seces sion began to be heard. Holt declares that the breakdown of the party system, no longer operating on economic issues, allowed demagogues to arise who accentuated the differences between North and South. Politicians in both sections â€Å"kept the country in constant turmoil and whipped up popular emotions for the selfish purpose of winning elections† thereby bringing about the Civil War. Lincoln declared before his unanimous nomination, â€Å"A house divided against itself cannot stand.I believe this Government cannot endure permanently, half slave and half free. I do not expect the Union to be dissolved- I don’t expect the house to fall- but I do expect it will cease to be divided. † Despite Holt placing emphasis on the breakdown of the second party system, Stampp focuses on Lincoln’s actions as president, ‘inviting’ by his proposition a war of sections; â€Å"Thus Mr Lincoln invites a war between the free States and the slave States, a war between North and the South, for the purpose of either exterminating slavery in every Southern state, or planting it in every Northern State. The existence of national political parties became increasingly focused on the contest for Presidency. The coming of the war In April 1861 was seen as both sides waging war in an attempt to save democracy as they understood it. For southern secessionists, at stake was the right of self-government and the fundamental right of southern whites to control their own destiny. For the North, the war was a struggle to uphold the democratic principles of law and order and majority rule, as well as preserving the Union, which they believed was inseparably linked to democracy.Boritt noted, â€Å"few northerners failed to appreciate the fundamental irony that they were ready to kill their fellow Americans in order to prove democracy was a workable form of government†. Due to this rivalry of sectional ideologies, each came to think that one section or the other had to be dominant. Residents of each section feared the other, and before the physical fighting the sectional conflict represented a struggle for control of the nation’s future. On December 20, 1860, in response to Lincoln's victory, South Carolina seceded from the Union.By the time of his inauguration on March 4, 1861, six more states had also seceded and formed the Confederate States of America. Ramson states, â€Å"the attempt by the southern states to create a Confederacy separate from the American Union failed because the slave society of the South was unable to sustain an effort in the face of a determined foe. The promise of eliminating slavery eventually provided a unifying force behind the North’s efforts to hold the union together. † In conjunction with the fight for democracy, revisionists like Holt, Gienapp and William W.Freehling have focused on those political debates within each section that do not fit into the a direct narrative of the slavery controversy. Political historians have shown Northern voters were preoccupied with and motivated by issues such as nativism; slavery was not their overriding concern and did not explain their voting behaviour. The Southern electorate, too, was deeply divided on the basis of class, economic setting, and sub-region. The differences between the Upper South and the Deep South in particular make it dangerous to generalise broadly about the â€Å"fundamental† nature of Southern Society.When historians assert that slavery caused the Civil War, most are saying that only the presence of the â€Å"peculiar institution† made it impossible to resolve peacefully the constitutional, political, and economic issues that had long animated sectional tensions. Conversely, Historians like Jefferson Davis have been keen to refute the argument that the war was caused by the long term divisions of slavery and support the political argument that it was the Republican Party that e ngineered the war by furthering Northern political and economic aggrandisement against the South.As soon as the question of slavery expansion in to western territories entered the political agenda, voters were unwilling to drop the issue without protest but when waging war, the North and the South were fighting for what they believed to be a democracy and were motivated by nativism to defeat the opposition; which posed threat and disunion to their democracy. To conclude, the divisions over slavery in America ultimately contributed to the outbreak of war in 1861. This long term factor influenced the economic and social paths taken by both Northern and Southern States during the 1800s and as a result widened sectional differences.This greatly impacted the American political system resulting in the breakdown of the two-party system through blunders made by politicians in the 1850s in an attempt to win elections and save their democracy. This breakdown heightened tensions between the tw o sections and was exacerbated by the increasing influence of the abolitionist movement from 1830s onwards. It would be a limited assumption to deem the breakout of the Civil War purely on the divisions of slavery, as many fought in an attempt to save their own democracy.However, had slavery never been introduced in to American civilization the nation would never have been divided over the institution, the economic paths taken by both North and South wouldn’t have been so diverse, thus eliminating political differences and an abolitionist movement would never have been formed. ——————————————– [ 1 ]. Hugh Tulloch, ‘The debate on the American Civil War era’, p. 110. [ 2 ]. James Ford Rhodes, ‘History of the United States from the Compromise of 1850’, p. [ 3 ].Kenneth M. Stampp, ‘The Causes of the Civil War’, p. 21. [ 4 ]. Ibid. , p. 23. [ 5 ]. Hugh Tulloch, ‘The debate on the American Civil War Era’, p. 37. [ 6 ]. Ibid. ,p. 35 [ 7 ]. Ibid. , p. 38 [ 8 ]. Ibid. , p. 37 [ 9 ]. Eric Foner, ‘Politics and Ideology in the age of the Civil War’, p. 35. [ 10 ]. Charles and Mary Beard, ‘The rise of American Civilization’, p. [ 11 ]. Hugh Tulloch, ‘The debate on the American Civil War Era’, p. [ 12 ]. Eric Foner, ‘Politics and Ideology in the age of the Civil War’, p. 61. [ 13 ].Kenneth M. Stampp, ‘The causes of the Civil War’ p 93 [ 14 ]. Ibid. , p. 86. [ 15 ]. Eric Foner, ‘ [ 17 ]. Gabor S. Boritt, ‘Why the Civil War Came’, p. [ 18 ]. Roger L. Ransom, ‘Conflict and Compromise: The Political Economy of Slavery, Emancipation, and the American Civil War’, p. [ 19 ]. Michael F. Holt, Political Parties and American Political Development from the Age of Jackson to the Age of Lincoln (Baton Rouge: Louisiana State Univers ity Press, 1992), p. 4. [ 20 ]. Kenneth Stampp, ‘The causes of the Civil War’ p

Lord of the Flies: Civilization vs. Savagery Essay

Civilization vs. Savagery William Golding’s, Lord of the Flies is a novel that displays the power and importance of the rules of civilization and its role in preventing humans from following their natural inclination toward savagery. This novel displays how the rules of civilization are overcome by savagery when rules and authority get displaced, and savagery starts to become inevitable. When the boys were first ‘placed’ on the island it was the boy’s original instinct to be civil and just. The boys voted on a leader, Ralph, and established rules and jobs for the boys to do and follow. This civility between the boys can be seen deteriorating throughout the course of the six hunts. Jack, who was obsessed with hunting pigs to prove himself as a hunter, is the leader of this deterioration. This deterioration started first when the three of the boys were on an expedition to search the island for any signs of other people. The three boys came across a piglet stuck in the brush but Jack f roze â€Å"because the enormity of the knife descending and cutting into living flesh; because of the unbearable blood† (Lord of the Flies, page 29). Jack was scared of the idea of killing and spilling blood of a living animal. This action shows that Jack was still held back by the rules of civilization. This close call is what started to fuel Jacks obsession to hunt to kill. After Jack killed his first pig, and realized that he can kill without any negative consequences, he brutally killed a mother sow with piglets. He then cut the head off and placed it on a stick that was sharpened at both ends as a sacrifice to the beast. This shows Jacks savage obsession to kill pigs was beginning to take over, and his fear of blood was no more. This brutal kill was savage and reckless. Jack became so confident that he can kill anything, that it lead him to want to hurt a human. Jack ended up becoming so savage that he hunted Ralph. This was when almost all of the rules that held Jack back from killing had left him and he made up his own rules. The changing effectiveness of the conch and its ability to govern over the boys is another example that displays the deterioration of the rules of civilization. The conch was first the most important item and symbol of authority that the boys had on the i sland. The conch was used to call meetings and govern over the boys. But, eventually over time people like Jack started to ignore it and break the rules. He and other boys faulted away and the conch became useless â€Å"And I’ve got the  conch- ‘You haven’t got it with you,’ said Jack sneering. ‘You left it behind. See, clever?- And the conch doesn’t count on this side of the island-â€Å" (Lord of the Flies, page 166). The conch eventually is destroyed, along with Piggy killed, and the last symbol of authority over the boys is vanished. The destruction of the conch symbolizes the final loss of authority Ralph has and the final event that led Jack to be overcome fully by savagery. The last example of the deterioration of the rules of civilization is the boy’s fear of the great beast and how they began to offer sacrifices to the beast. Throughout the novel, the beasts caused a great amount of fear within the boys. The fear started within littleuns being afraid of the dark and many other objects on the island. The fear began in the big-uns when Sam and Eric claim to be chased by a flying beast. This fear kept the boys from having a fire on mountain and gave some of the littleuns nightmares. This fear also made Jack give offerings to the beast, a pig’s head. This gruesome act had been believed to work so when the time came Jack wanted to put Ralph’s head on a stick to. This savagery is what lead to the final conflict with Ralph and Jack as Ralph held on to the last bit of goodness on the island, his life. In conclusion the deterioration of the rules of civilization and its role in preventing humans from following their natural inclination toward savagery can be seen through these three examples: the six hunts, the loss of effectiveness of the conch, and the drastic actions caused by fear.

Name of the Rose summary essays

Name of the Rose summary essays The Name of the Rose was set in the 13th century monastery. The movie is told as a flashback from Adso, as an old man, looking back to when he was child. The movie starts off with Brother William of Baskerville and his novice, Adso of Melk, riding to an abbey in north Italy. Once they arrive in their room they are welcomed by the lord bishop who also informs them of a mysterious death that has just happened. The people that live in the abbey believe that it is just the presence of evil but Brother William begins to investigate the place. Another man is then found head first in a pot of hogs blood. Brother William is led to some evidence written on a piece of paper in lemon juice from a book that he thinks is the reason for the deaths, so Brother William asks to see the library but it is forbidden. Meanwhile, another man is found drowned in a tub of water. Brother William has noticed that all the victims have had black fingers and black tongues, so he proclaims that the next person to die will have a black tongue and finger. Another man finds the book that Brother William has been looking for but before he can notify Brother William he is stabbed and killed. When Brother William comes to look at the man he finds that he does have a black finger and black tongue, so the town people start to believe that Brother William is the murderer. Brother William and Adso continue to try to find the source of the murders, but each time they try to ender the library they are threatened by Bernardo Gui, who is protecting the book. While they are searching, the novice is seduced by a peasant girl, which is considered to be the ultimate sin, but the novice thinks that he is in love with her. The towns people also find this peasant girl with a hunchback monk, they believe that they have committed the sin and they also declare them guilty for the murders. They are tied to a cross and burned to death. Meanwhile Brothe...

Business Performance Measures

Business Performance Measures Introduction The world has become very competitive in almost all aspects of human life that has necessitated the need to boost performance in order for businesses to continue with their daily operations. Governments, non governmental organizations and individual firms have had to devise cost effective ways of ensuring their business operations are viable despite the high rate of inflation that seems to run out of control.Advertising We will write a custom essay sample on Business Performance Measures specifically for you for only $16.05 $11/page Learn More It is common knowledge that modernization has brought stiff competition in the quality and quantity of goods and services produced and those firms that meet the required production standards remain in operations. While some companies have taken to monopolization others have merged under different banners in order to increase efficiency in their delivery of services. Regardless of the approach taken by a co mpany to boost its performance there are various measures it must put in place in order to assess its performance. This essay outlines some of the performance measures a company may adopt, benefits such measures bring to the company and the actions it can take with regard to the outcomes of these measures. Performance is a common term used in business to refer to the value of business out put that is used to assess the viability of any business venture in terms of profits or losses. It is measured in two ways in terms of the volume of goods and services produced and profits or losses generated from the sales made. A measure is any approach taken towards realization of any goal by a business (Cokins 2009). Therefore, performance measures are steps taken by a business organization in the attempt of seeking to identify its position as far as business operations are concerned. This discussion covers the human resource and product and service measures as essential tools of evaluating the performance of any business. Human resource plays a very important role in the daily running of business operations in all organizations. Therefore, it forms an important aspect that can not be isolated from performance.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This is due to the fact that human beings constitute a grater percentage of sources of labor in all operations and in areas where machines are used human beings are in charge of controlling them. Performance measures in terms of human resource has various dimensions that include, performance evaluations, productivity reports, turnover, absenteeism and employee satisfaction surveys. Performance evaluations are important measures that businesses undertake in order to assess the levels of production of its workers. Performance is evaluated on the basis of worker’s academic qualifications, experience, interests a nd skills that are essential in ensuring workers deliver quality work (Luecke 2006). Any worker who does not have the required skills is more likely to deliver poor quality work while an experienced person stands high chances of better performance. This is an essential tool of evaluation as it enables the management to identify the worker’s potentials and this helps them in allocation of duties and responsibilities according to the worker’s abilities to perform. A business may decide to train its employees further in order to increase their skills and knowledge by sponsoring their part time education programs and giving them more off duty allowances in order to attend their classes. Timely and accurate information regarding employee’s performance will help the management identify its weak performance areas and plan on how to develop them in order to ensure all workers do their best. Worker’s productivity reports may be prepared by the management as measur es towards assessing business performance. It should be noted that every employee plays an important role in determining the productivity of a business regardless of the person’s position in a company. All positions in a business are created with a view of boosting performance and there is no department or position that should be treated as inferior to others. The business is like a body while workers are like the organs that make the body to function properly and be healthy. Worker’s productivity reports help management identify the specific abilities of every worker and avoid generalization of workers performance (Cokins 2009). Employees who consistently perform below the company’s expectations should be given essential advice and warned in advance but if they seem not to improve they should be laid off and other people with prospects of better performance hired. This measure helps management plan on future expansions of the company in terms of its work force and production.Advertising We will write a custom essay sample on Business Performance Measures specifically for you for only $16.05 $11/page Learn More All workers are supposed to spend quality time at their work place in order to boost production and efficiency. It should be noted that time is a very important factor in the process of production and should be spent wisely (Luecke 2006).Therefore, employees should ensure they do constructive activities when at work. Work attendance records will help the management assess their employees in terms of the number of hours they dedicate to work. Those frequently absent from duty should be sacked immediately as this shows laxity and lack of interest and personal initiatives by employees. This measure helps to identify the amount of work an individual is capable of doing in a given time. More time spent at work means more service or goods will be produced and vise versa. The company is able to plan a head with re gard to production of its services or goods. A company may also conduct turnover surveys to identify its ability to produce goods and services within a given time frame. This survey helps the company to identify its potentials and assess whether it is performing according to its expectations. This measure will help the company identify areas that are productive and those that are dormant. It gives management an insight into future planning in terms of budgetary allocation to various departments to boost their efficiency in production. The second approach of measuring performance is through the use of product and service measures. The first step in this approach is conducting surveys on the levels of customer satisfaction with regard to the quality and quantity of goods and services offered by a company (Cokins 2009). This may be done through questionnaires or through conducting interviews that aim to establish the levels of satisfaction their clients attain with regard to the compan y’s services. This measure helps the company to identify weaknesses of a product or service and correct them as soon as possible. It helps a company in planning on how to avoid the occurrence of such errors in future. It enables the business to know the tastes preferred by clients. Rates of returns help businesses asses their performance as it offers an insight to the level the product or service has penetrated the market. Through conducting this survey the management will identify the various marketing strategies that will enable it deliver its services to almost all regions accessible by it. Timely awareness of the problems arising from this survey will help a business change its marketing strategies or use different strategies to market their products.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More A company may choose to asses its performance through surveying the product rates of failure that will enable it identify the effectiveness of its services. This will enable the company to know the reasons why the products are failing and analyze whether it is as a result of poor quality or lack of information on the use of the product and thus address the issues as soon as possible (Cokins 2009). Products’ rates of failure helps to eliminate future assumptions by correcting the client’s current perceptions regarding the quality of services offered. The number of clients served within a particular period of time is an essential step in measuring the performance of any business. This measure offers relevant information regarding the volume of sales made in a given time. This survey measure will enable a company to assess whether the price of goods, timing of their sales, efficiency of employers or the volume of goods produced determine the number of clients served (Luec ke 2006). Timely and accurate information obtained through this survey will help the management plan ahead and decide whether to increase the number of workers to eliminate long queues of clients waiting to be served or extend the time of operations in order to serve many clients within the shortest time possible. Conclusion All business investments are founded on the basis of utilizing all opportunities to make profits and at the same time offer quality goods and services to their clients. If essential steps are not taken early to monitor the performance of a business huge losses may be incurred leading to termination of its operations. Therefore, it is important that businesses conduct performance surveys to determine their viability. References Cokins, G. (2009). Performance Management: Integrating Strategy Execution, Methodologies, Risk and Analytics (Wiley and SAS Business Series). New York: Wiley Publishers. Luecke, R. (2006). Harvard Business Essentials: Performance Managemen t: Measure and Improve the Effectiveness of your Employees. Boston: Harvard Business Review.

Biography of John Napier, Scottish Mathematician

Biography of John Napier, Scottish Mathematician John Napier (1550-April 4, 1617) was a Scottish mathematician and theological writer who developed the concept of  logarithms and the decimal point as a mathematical calculation method. He also had an influence in the world of physics and astronomy. Fast Facts: John Napier Known For: Developing and introducing the concept of logarithms, Napiers Bones and the decimal point.Born: 1550 at Merchiston Castle, near  Edinburgh, ScotlandDied: April 4, 1617, at Merchiston CastleSpouse(s): Elizabeth Stirling (m. 1572-1579), Agnes ChisholmChildren: 12 (2 with Stirling, 10 with Chisholm)Notable Quote: Seeing there is nothing that is so troublesome to mathematical practice.... than the multiplications, divisions, square and cubical extractions of great numbers, which besides the tedious expense of time are... subject to many slippery errors, I began, therefore, to consider [how] I might remove those hindrances. Early Life Napier was born in Edinburgh, Scotland, into the Scottish nobility. Since his father was Sir Archibald Napier of Merchiston Castle, and his mother, Janet Bothwell, was the daughter of a member of Parliament, John Napier became the laird (property owner) of Merchiston. Napiers father was only 16 when his son, John, was born. As was the practice for members of the nobility, Napier did not enter school until he was 13. He did not stay in school very long, however. It is believed that he dropped out and traveled in  Europe to continue his studies. Little is known about these years, where or when he may have studied. In 1571, Napier turned 21 and returned to Scotland. The following year he married Elizabeth Stirling, daughter of Scottish mathematician James Stirling (1692-1770), and bat a castle at Gartnes in 1574. The couple had two children before Elizabeth died in 1579. Napier later married Agnes Chisholm, with whom he had ten children. On the death of his father in 1608, Napier and his family moved into Merchiston Castle, where he lived the rest of his life. Napiers father had been deeply interested and involved in religious matters, and Napier himself was no different. Because of his inherited wealth, he needed no professional position. He kept himself very busy by being involved with the political and religious controversies of his time. For the most part, religion and politics in Scotland at this time pitted Catholics against Protestants. Napier was anti-Catholic, as evidenced by his 1593 book against Catholicism and the papacy (office of the pope) entitled A Plaine Discovery of the Whole Revelation of St. John. This attack was so popular that it was translated into several languages and saw many editions. Napier always felt that if he attained any fame at all in his life, it would be because of that book. Becoming an Inventor As a person of high energy and curiosity, Napier paid much attention to his landholdings and tried to improve the workings of his estate. Around the Edinburgh area, he became widely known as Marvellous Merchiston for the many ingenious mechanisms he built to improve his crops and cattle. He experimented with fertilizers to enrich his land, invented an apparatus to remove water from flooded coal pits, and bat devices to better survey and measure land. He also wrote about plans to bad elaborate devices that would deflect any Spanish invasion of the British Isles. In addition, he described military devices that were similar to todays submarine, machine gun, and army tank. He never attempted to build any of the military instruments, however. Napier had a great interest in astronomy. which led to his contribution to mathematics. John was not just a stargazer; he was involved in research that required lengthy and time-consuming calculations of very large numbers. Once the idea came to him that there might be a better and simpler way to perform large number calculations, Napier focused on the issue and spent twenty years perfecting his idea. The result of this work is what we now call  logarithms. The Father of Logarithms and the Decimal Point Napier realized that all numbers can be expressed in what is now called exponential form, meaning 8 can be written as 23, 16 as 24  and so on. What makes logarithms so useful is the fact that the operations of multiplication and division are reduced to simple addition and subtraction. When very large numbers are expressed as a logarithm, multiplication becomes the addition of  exponents. Example: 102  times 105  can be calculated as 10  25  or 107. This is easier than 100 times 100,000. Napier first made this discovery known in 1614 in his book called A Description of the Wonderful Canon of Logarithms. The author briefly described and explained his inventions, but more importantly, he included his first set of logarithmic tables. These tables were a stroke of genius and a big hit with astronomers and scientists. It is said that English mathematician Henry Briggs was so influenced by the tables that he traveled to Scotland just to meet the inventor. This lead to a cooperative improvement including the development of  Base 10. Napier was also responsible for advancing the notion of the decimal fraction by introducing the use of the decimal point. His suggestion that a simple point could be used to separate the whole number and fractional parts of a number soon became accepted practice throughout Great Britain. Edited by Anne Marie Helmenstine, Ph.D.

Other Essay Example | Topics and Well Written Essays - 1000 words - 1

Other - Essay Example Moreover, debt is the cheapest source of financing for long-term since it provides deductibility of interest proportion to tax and during inflation, the rate of debt repayment is cheaper. Moreover, the capital access will help to keep this facilities updated with information, technology and improve the quality initiates. However, once considered in higher levels, it will pose financial risks in the attempt to meet interest repayments and the principal. Accordingly, it becomes difficult in raising funds leading to elevated capital cost (Anwer.com, 2013). According to Fitch Rating CEO, John Well (2013), hospitals are becoming sophisticated by the use of complex debts to achieve lowered cost of debt but with certain risk of not all hospitals can afford to take the debts. As a result, Health Care Financial Management Association CEO (2013) suggests that their issue will not be different to personal investment and to avoid the succumbing to various risks, the management is being advised o n scrutinizing debt structures and the current trends in the capital market. As result, they should always be considered as long as the returns it gives are much higher than its cost. Additionally, for the usage of debt to be effective, the management in health care organizations needs to know the current changes in capital market and the currently available types of finances (Lee, 2013). Case Scenario Market, Strategic, and Financial factors Improve a Hospitals Credit Rating Moody Investor Service, (2009, as cited in William, Michael, & Noah, 2009). According to William, Michael, & Noah, (as cited in Moody Investor Service, 2008), Moody Investor Services improved the credit rating of tax-exempted bonds of Evanston Northwestern Healthcare from Aa3 to Aa2. According to them, they cited improvements to have been achieved from improved factors such as market, strategic and financial aspects. As a result, Evanston has expanded in various sectors such as the patient base since it has bee n able to align with several specialists’ medical groups. Moreover, it financial earnings has improved to a cash flow of 4.2 times payment at the debt service. As a result, in 2007, the hospital had managed to raise it cash flows to 10% compared to 2006, which stood at 9.4%. in fact, the accrued raised gaining were observed to have risen from the expanded medical group, more revenue from outpatient, and establishment of current, advanced technologies in information sector. Additionally, the hospital is cited to be maintaining strong positions of liquidity whereby the unrestricted and restricted capital sums up to $1.6 billion, which can be explained as cash on hand for 509 days. As William, Michael, & Noah, (2009, as cited in Moody Investor Service, 2008) suggests, Over the next few years, the hospital is expected to increase its capital outlay to be more than $100 each year. As a result, the capital will be used for expansions or replacement needed in care unit, operation ro oms, and centers for treating cancer. However, William, Michael, & Noah, (2009, as cited in Moody Investor Service, 2008) concludes that Moody has a concern over the competition in hospitals that are increasing their service areas and Evanston depend only on commercial that have seen its patient revenue rising to 25%. Pros

Primary Source Study Essay Example | Topics and Well Written Essays - 1500 words

Primary Source Study - Essay Example â€Å"The complete housewife or Accomplished Gentlewomen’s companion† is a cookery book written in eighteenth century by the author Eliza Smith. Originally published in 1727. It is not just a cook book from the history but also contains various medicinal prescriptions and home remedies handy in the case of any emergency and works as the first aid. The book was written clearly as its name indicate to provide assistance to the women of that time to improve their efficiency in cooking and making them competent and a complete gentlewomen because cooking was very essential and fundamental skill required by fine ladies of that time. Fixing a meal today is very simple these days but in colonial time’s it was an hours long affair until there was enough light to see in the kitchens and without any refrigeration all meals have to be cooked and seasoned in the same day(Heyes,2009) Eliza tried to show her confidence in cooking and food and every ones attitudes towards it in this book which is considered as the first cook book to be published in America. It contains collection of several hundred receipts of pastries, confectionaries, pickles, preserving meat, cakes, jellies, wines added with hundred of receipts of home remedies for minor ailments including syrups, ointments, elixirs etc. Through the book Eliza conveyed her own lives experience and knowledge to the other women of the society. Women are known to reveal their life’s stories through their receipes of food cleaning or medicinal remedies; it is the way of their communication. cMrs. Smith worked as a cook in upper class household and that is why she knew a lot about cooking and serving. She also criticized the male cook book writers and claimed that they hold their recepies secret from the rest of the public and stressed upon her female audience her past experiences in that regard.d In contrast to other cook book writers her work is much more competent unlike other amateurish writers wh ose work fail to show citations to quoted information (Allen,1999) .As it is considered as the first cook books it

Justification for an Internal Control System Essay - 2

Justification for an Internal Control System - Essay Example he organization already has controls in place with the insurance and portfolio approach, the controller has chosen to develop a system to enable determination of intended operations within the organization. The system chosen focuses on the function of inventory management. At present, the company has an insurance policy that covers theft from both employees and outsiders. This system will evaluate the effectiveness of inventory management processes with the objective of facilitating a reduction in insurance premiums to the company. It will, therefore, complement the existing policy on insurance, while at the same time saving the company money. The system recommends that the stores department receives the good that the company purchases. It also recommends that suppliers invoice on delivery and provide delivery notes, lest the stores department declines to accept the goods. Additionally, the stores attendant in conjunction with the company security do the verification that the goods that the delivery invoiced are the ones it delivered. The finance department is to carry out occasional random spot checks to verify the case. The stores department then books the goods into the information system. After this, there is approval of the goods if they are in the general ledger, which is done in the finance department; this ensures segregation of duties and provides a check system for the two departments. Thereafter, the inventory controller at the finance department counter-checks each booking with related invoice to verify compliance with the invoice number, value added tax (VAT) computations, invoice amount, invoice quantity and reasonability of the prices. Then the head of finance on a daily basis should confirm that the inventory is booked on the right cost centre to help in distinguishing between cost of sales and operating expenses. If the booking is correct, the inventory controller gives approval and the general ledger is updated. Breakages With regards to items

Influence of interest groups on president Obamas administration Research Paper

Influence of interest groups on president Obamas administration - Research Paper Example Center for American Progress recommends the government to develop guided pathways to success that will help the higher education system to develop a formidable and attainable success path that will lead students to successful careers (Klein, 2014). The established success pathway will allow the federal government to resolve the longstanding problem that has befallen the American postsecondary education system thereby enabling a clear success path that will enable students to identify their potential and eventually their suitable careers to venture. Under the recommendations made by the center for American progress, students ought to begin in a limited number of meta- majors, which entails a set of courses that the student should complete in order to meet academic requirements across a range of programs and disciplines. The move will assist students to complete a specific major while following a highly structured degree plan. The proposed recommendation from the Center for American pr ogress addresses the tightly structured programs that student undertake within the semester thereby imposing flexibility to the students , which helps the students to access a wide range of courses offered during the semester with ease and under their discretion. The recommendation from the lobby group offers room to the effective use of technology that will enable trainers to pin point reluctant students who do not complete their assignments or attend lecture classes thereby allowing the trainers to intervene before the situation gets out of control.

Physical Geography Essay Example | Topics and Well Written Essays - 500 words

Physical Geography - Essay Example Various natural processes have caused global warming. Increase in the content of carbon dioxide in the atmosphere is the fundamental cause of global warming. For example, all animals and humans inhale oxygen and exhale carbon dioxide and thus, replace atmospheric oxygen with carbon dioxide. Because of this natural process of respiration, all humans and animals are not only increasing the carbon dioxide content in the atmosphere, but also reducing the content of oxygen in the air. This is the natural process of respiration and there is no fault of animals or humans in this. Anthropogenic causes are the main contributors to global warming. Trees replace carbon dioxide with oxygen, but they are being readily cut down by humans. Also, as the population is growing, more and more vehicles are crowding the roads. Fuel that burns in them generates such greenhouse gases into the atmosphere as carbon dioxide (CO2), methane (CH4) and nitrous oxide (NO). Increase in the content of greenhouse gas es in the atmosphere directly increases global warming. Global warming is a real problem. This can be estimated from the enormous increase in the content of carbon dioxide in the atmosphere that has occurred over the centuries. The following figure displays the rise in carbon emissions into the atmosphere since 1751. Emissions of carbon from 1751 to 2000 (Deem).

English Legal System and Skills Essay Example | Topics and Well Written Essays - 500 words

English Legal System and Skills - Essay Example Jury selection is one of the features that identify its credibility in determining guilt. A random approach to selection reduces potential bias due to conflict of interest among decision makers, unlike in a formal court process in which a presiding judge or magistrate can be predetermined or compromised. Jury selection from the entire population makes it difficult to predetermine the final list of jurors. Juror selection process also provides for exclusion of people with certain traits, which could threaten credibility. Individuals who are under community service sentences and those awaiting trial can be excluded and this eliminates their potential bias due to their condition. People with suspected mental incapacitation or disorder can also be excluded and this eliminates possible irrationality. A jury service can also be deferred if a member of the selected jury faces a technical schedule and this ensures stability of jurors during decision-making. In addition, a juror can be challe nged, as occurred in the case of R v Gough, or even an entire jury, as was in the case of R v Fraser, in order to eliminate threat of bias. A vetting process also follows jury and ensures suitability of each juror for the task.1 (123-130) Advantages of the jury trial also support significance. It involves the public and is therefore likely to gain support from the people than formal proceedings. The public can also easily associate with jury trial and accept its verdict, a factor that is also significant to the correctional objectives of the criminal justice system because convicts are likely to accept their verdicts. The law may also contradict fairness and jury ensures equity instead to strict adherence to the law. In the case of R v Ponting, in which the accused was guilty under law but whose action had good intentions, acquittal was justified because of political stake that could take advantage of the law to

Physical Geography Essay Example | Topics and Well Written Essays - 500 words

Physical Geography - Essay Example Various natural processes have caused global warming. Increase in the content of carbon dioxide in the atmosphere is the fundamental cause of global warming. For example, all animals and humans inhale oxygen and exhale carbon dioxide and thus, replace atmospheric oxygen with carbon dioxide. Because of this natural process of respiration, all humans and animals are not only increasing the carbon dioxide content in the atmosphere, but also reducing the content of oxygen in the air. This is the natural process of respiration and there is no fault of animals or humans in this. Anthropogenic causes are the main contributors to global warming. Trees replace carbon dioxide with oxygen, but they are being readily cut down by humans. Also, as the population is growing, more and more vehicles are crowding the roads. Fuel that burns in them generates such greenhouse gases into the atmosphere as carbon dioxide (CO2), methane (CH4) and nitrous oxide (NO). Increase in the content of greenhouse gas es in the atmosphere directly increases global warming. Global warming is a real problem. This can be estimated from the enormous increase in the content of carbon dioxide in the atmosphere that has occurred over the centuries. The following figure displays the rise in carbon emissions into the atmosphere since 1751. Emissions of carbon from 1751 to 2000 (Deem).

Soil mechanics Lab Report Example | Topics and Well Written Essays - 1250 words

Soil mechanics - Lab Report Example n-drained and drained were undertaken on the undisturbed soil samples to determine the shear strength parameters under drained and drained condition for the given soil sample from where the building will be constructed. Basing on the results, it is evident that the bearing capacity of the silt soil was much less as compared to the cohesion less soil ultimate bearing capacity. In this regard, the building codes permit higher bearing pressure for less cohesion soils like sand as compared to that of plastic soil (silt). Tri-axial tests are laboratory testing techniques mostly applied to obtain shear strength parameters for different types of soil under un-drained and drained condition (Alshibli and Sture 2000). Conventional test entails a cylindrical soil sample which is subjected to radial stresses as well as axial displacement or controlled increases in axial stresses. Usually, the cylindrical soil specimen is of 200m height and 100 mm diameter. Preparation of specimen is based on the type of soil. For shear failure, the soil grains usually slide over each other along the failure surface hence there is no crushing of grains. At failure, along the failure surface, the shear stress reaches the shear strength. Basically, soils are known to be frictional materials. The strength is based on the stress applied whereby this stress is controlled by effective stresses and here water pressure is needed (Alshibli and Sture 2000). Also soil strength is based on drainage whereby different strengths can be mea sured for a certain soil that can deform at a given constant volume (un-drained) as well as deform without having pore pressure that is excess (drained). Angle of friction (Ã ¸) and Cohesion (c) are generally not soil constant parameters. They are based on the soil initial state and the loading type (drained or un-drained) (Widulinski et al., 2009). The specimen was enclosed vertically with a thin rubber membrane then later put between two rigid ends in the pressure

Effects of Social and Environmental Reporting on Stakeholder

Effects of Social and Environmental Reporting on Stakeholder Social and environmental reporting would benefit from greater stakeholder inclusivity. REFLECTIVE THINKING The concept of corporate social responsibility (CSR) is very modern and now applies to more and more businesses. This topic piqued my interest because a lot of companies in my country have begun to adopt CSR and adopt social and environmental reporting. I am aware of the concept of corporate social responsibility, but I did not know its social and environmental dimensions. I mostly believed that corporate social responsibility is restricted mainly to charity. The more I read about it and discuss about it with other students, the more I realized its wider usefulness. Corporate Social Responsibility concerns actions that businesses do in order to solve problems involving the environment and society. In particular, companies in their business activities as well as in their contacts with other interested parties, bring together social and environmental concerns in a voluntary framework. A company to be qualified as socially responsible must take into account the problems related to the protection of the environment as well as to the development, rights and quality of life of its employees and the society within which it develops. With Corporate Social Responsibility, the business environment is voluntarily regulated, to ensure respect for the problems with the help of management systems regarding the impact on the environment, the support communities in the local context and the creation of a working environment which will ensure justice and security. Over the last five years, Corporate Social Responsibility plays an important role in both large enterprises and the European Commission, as well as in political and non-profit organizations. Several multinational or large companies try to prove that they have managed to integrate CSR in their strategy with great success. Two levels of implementation of Corporate Social Responsibility concern the companies. The first level, known as the initial stage of maturity concerns the big enterprises in Cyprus, where Corporate Social Responsibility is part of the activities of the department of public relations and particularly the field of charity and sponsorship. The second level, known as the maturity of the business, declares that Corporate Social Responsibility is an integral part of corporate policy and strategy. At this stage, there is a department or committee which is responsible for specific activities whose purpose is the achievement of strategic objectives as well as the annual Record of Social Report exclusively for Corporate Social Responsibility. In Cyprus, Corporate Social Responsibility is not at an advanced stage. This is because it may well be that Cyprus is a member of European Union, but the developments in the field of Corporate Social Responsibility do not show any significant progress. F or Cyprus, the environmental dimension of CSR is very important because it is very relevant to tourism, which is the heavy industry of Cyprus. For example, companies from Eastern European countries are more sensitized to Corporate Social Responsibility issues and there is indeed the desire to learn what Corporate Social Responsibility is, to see how they can adapt it to their philosophy, because they know that the global markets are asking for it. Nowadays, experts acknowledge that the Cypriot companies focus mainly on charity activities. The downside, however, is the fact that in Cyprus, there is no plan, no growth prospects and long term commitment for actions made. In addition, social responsibility is not limited to charitable giving, but it also covers the overall compliance with the international federal state and the local laws and legislative acts as well as with the ethical standards and procedures under which the company will operate. Great importance should be given to our awareness in order to function socially responsible, i.e. to approach the issue individually rather than corporately. Economic growth is directly related to the development of society and the environment. For example, if the sustainability of the environment is at risk, which is considered a business function, then this will directly affect the company and its financial results. The fact that CSR is an investment rather than a cost may be shown in the following way: Its a business practice that affects consumer attitudes, depending on their shopping choices. I believe that my involvement with this project helped me understand the importance of corporate social responsibility and how it can be applied to enterprises of my country. In particular, today the countries affected by the economic crisis and the developments that occur daily in the social and economic level, has created an environment of increased corporate responsibility. In this environment, companies seek to operate based on the developments occurring every day, while trying every way to reduce social risks. Based on the information available for liquidity in the economic and social level, firms must be able to understand, when they are able to avert a crisis (what happens when pop) and when to manage it successfully (this happens when the crisis is unpredictable). Corporate Social Responsibility is a strategic tool for managing the crisis. Today, most companies have social responsibilities. The directors think that a business to respond effectively and efficiently in social issues, corporate social policy must be integrated into corporate strategy. To assess how well the business operates in the fields of social responsibility, social auditing has been developed as a preliminary guide. The social audit consists of a series of systematic studies and the evaluation of social performance. It is interested in social influences on quality of life rather than in the economic quality of life. The social audit/reporting, leads to social performance. The benefits derived from a social audit are: It gives the information to assess the effectiveness of the programs on ecology and community development. The managers try to focus their attention on those activities where reports and evaluations are necessary. The existence of social audit seeks to promote concern for the achievement of social performance targets. It provides information that allows management to compare the effectiveness of different social programs. It gives the right to manage, provide information to external groups that rely on the company requirements for social performance (Cowton and Crisp 1998:120). Based on the results of this evaluation, the company can see where improvements are needed and what methods can be applied. I hope that this may be the issue of a future work. INTRODUCTION The field of corporate social responsibility (CSR) has expanded significantly over the last decade both at the international and European level. More and more companies engage in serious efforts to define and integrate CSR into all aspects of their business. These efforts are supported by a growing number of evidence that proves that CSR has a positive impact on business economic performance. New voluntary standards and measurement tools of service are multiplied in number in parallel with the ongoing controversy about whether and how to standardize legal requirements for CSR from the business side. The interested parties now require from the company to apologize for its performance throughout the supply chain and for a set of issues of social responsibility. All the above take place in view of a complex global economy, where there are many social, economic and environmental injustices. In the past, the value of a company was only based on its financial performance. The interested pa rties now begin to understand better how the way the operational behavior affects the social, political and natural environment. The consequence of this is a growing pressure from investors, consumers and employees to the businesses, to include social and ecological criteria when taking decisions. CSR involves two basic ideas, the responsibility for reporting (accountability and transparency). Conversely, different groups of stakeholders require from businesses to operate successfully in non-financial sectors, which include human rights, business ethics, environmental practices, corporate contributions, contribution to local community development, corporate governance and labor and discrimination issues (Edgley et al.2009) The social and environmental performance is considered now as most consistent with economic efficiency. rights at the international level, companies need to apologize for their actions and their impact. In addition, companies are expected to disclose and communicate their policies and practices, which affect employees, communities and the environment. In the global economy, the companies that meet the requirements of the participants, namely the stakeholders are more likely to achieve long-term financial performance. CSR may be involved in every aspect of business activity. A company is considered a good corporate citizen when it demonstrates a sense of commitment to various stakeholders through socially responsible practices and transparent operations. DEFINITIONS OF CORPORATE SOCIAL RESPONSIBILITY At the international level, many practitioners in CSR seek to define the CSR concept. One of the most important of them is the World Business Council for Sustainable Development (WBCSD), a coalition of 175 businesses, which share a common commitment to sustainable development through three pillars: economic growth, ecological balance and social progress. CSR is defined as the continued commitment by the company to behave ethically and contribute to economic development, whilst improving the quality of life of employees and their families, local community and society at a general level (United Nations 2002). In addition, global non-profit organizations have been developed to promote the concept of corporate social responsibility by offering to their members (companies) information, tools, training, consulting services for the integration of CSR in their business operations and strategy. A significant institution is the Business for Social Responsibility, according to which CSR seems to be the realization of commercial success in ways that honor ethical values and respect people, communities and the natural environment. Through CSR, society address the legal, ethical, commercial and other expectations of the business and take decisions that fairly balance the interests of the interested parties. CSR answers why, when and how the company manages the social, environmental and economic objectives, performance and results, and the relationship among them. In addition, CSR Wire reports that CSR aligns social values with business activities (Kuratko and Morris 2002). It focuses on social, environmental and financial performance, the so-called triple basic principle. The aim is to make business success while having a positive impact on society. Likewise, CSR Europe in an effort to strengthen CSR in companies to achieve profitability, sustainability and human development, points out that CSR concerns the way in which the firm improves its social and environmental impact, so it adds value both for shareholders and for the interested parties. The European Commission in its Green Paper in July 2001 (European Commission 2003) in an attempt to open a public debate and promote a European framework for CSR, describes it as  «a concept whereby companies integrate, on a voluntary basis, in their activities and contacts with interested parties, social values and environmental worries ». The Commission links CSR with the new strategic goal that was set in Lisbon for the current decade: â€Å"to become the most competitive and dynamic knowledge-based economy in the world capable of sustainable economic growth with more and better jobs and greater social cohesion†. (European Commission 2003). From its part, the Economic and Social Committee (EESC), supports the European Commission. According to EESC, corporate social responsibility is a complex group of issues that must be addressed in different ways and at depth. The cultural specificities and the legal systems have a direct impact on its implementation. There are differ ences between geographic levels of action (local, national, European, global), among developing and industrialized countries, including large multinational companies, SMEs and small firms as well as among sectors. In addition, apart from the classic hierarchical structure within the company, there are new forms of structure and organization of work such as Listen Read phonetically Dictionary View detailed dictionary Listen Read phonetically Dictionary View detailed dictionary part-time, telecommuting or online businesses. According to EESC, socially responsible action means that companies implement conscientiously the social rules and make efforts to build a spirit of cooperation. The voluntary decision by a company for taking action on CSR (whether this has to do with the adoption of a code of conduct or map or trademark) includes preparedness and commitment (European Commission 2004).   In conclusion, it is noticed that the concept of corporate social responsibility is associated with other considerations and concepts, a fact that facilitates its clarification. Such concepts are the approach of participants stakeholders, business ethics, company culture, corporate governance and the status of corporate citizenship. As a new concept in the business reality, it has not yet acquired a specific, well-established definition. In this paper, corporate social responsibility is defined as the permanent, ethical obligation of companies to combine their contribution to economic growth with the responsible use of environmental and social resources (quality of employees life, respect for human rights, participation in the development of the local community where they operate, protection of the natural environment, structure of consistent and responsible relationships with suppliers and the wider social contribution). Generally, CSR is the voluntary integration of social and environmental values in business activities within the framework of transparency and reporting required by society for companies in the modern world. DIMENSIONS OF CORPORATE SOCIAL RESPONSIBILITY Initially, the concept of corporate social responsibility has its internal and external dimensions. The first relates to intra business environment and includes socially and environmentally responsible practices, the combination of which aims at improved competitiveness. Socially responsible practices include: investment in human capital following policies of responsible recruitment,   equal pay and stock options to employees, as well as a more diverse workforce to combat discrimination. Their goal is to ensure employability and work, reduce unemployment and combat social exclusion. The health and safety of workers with voluntary control systems and certification schemes of management systems. Having as criteria   health and safety, general procurement systems were created, based on uniform requirements regarding training and management systems, implemented by the contractors in the health and safety issues at work. For example, the procurement system of the Danish Social Security provides guidelines that determine the prerequisites for bidding tenders for cleaning companies. In addition, these criteria are included in the existing certification and labelling for products and equipment such as the Swedish system TCO Labeling Scheme, which is a voluntary label for the security of office equipment. †¢ The management of change in the operational environment, which now encourages the involvement of all stakeholders by providing information and consultation. The restructuring in a socially responsible manner means that the interests and concerns of all those affected by the changes and decisions are taken into consideration. At European level, this phenomenon that usually appears as a reduction in personnel or closure of a factory, is evident in many industries, including the industries of steel, coal and shipbuilding. Through CSR companies are responsible for ensuring the employability of their staff (Crane and Matten 2005:167). The environmentally responsible practices are included in practices and policies that seek to reduce resource consumption or pollutant emissions and waste aiming at reducing the environmental impact. In this area, the environmental investments are recognized as double profit opportunities for both the company and the environment. Examples include the Integrated Product Policy, an approach that allows the government to work with companies and take into account the impact of products at all stages of their life cycle (introduction, growth, maturity, decline) and urges business and other stakeholders to discuss in order to find an approach with the best cost benefit analysis, having the effect of creating a strong framework for corporate social responsibility. In addition, EMAS ISO19000, a community management and control plan of the environment, which encourages companies to voluntarily set up management and control systems that promote continuous improvements in environmental perfor mance. The environmental statement is made public, and it is validated by accredited environmental organizations that verify it. Regarding the second dimension (external), the corporate social responsibility of a business extends beyond the company to the local community. A wide range of stakeholders is involved i.e. shareholders, business partners (suppliers, customers, consumers, contractors), public authorities and NGOs, representing local communities or dealing with the environment (European Multistakeholder Forum 2004). CSR is the integration of businesses in their local environment. The way they contribute to it is through job offers, salaries and social benefits. They are involved in community problems, support charity events, sponsor cultural and sporting events. In addition, the existence of interaction with the local environment leads them to a greater awareness of the environmental protection, since a cleaner environment can facilitate the process, or attract more labour force. Through close collaboration with business partners, enterprises can reduce perplexity and costs while increasing quality. The creation of such relationships leads in the long term to a fair price, conditions and expectations, as well as to quality, reliable delivery or execution. CSR appears in business activities at the area where the business is located. It focuses on the CSR of its suppliers or the dissemination of CSR in small or new innovative companies locally (through venture capital). Finally, as part of CSR, the companies must offer products and services that consumers need in an efficient, ethical and environmentally friendly way. The lasting relationships with customers lead to more profitable enterprises. An important example of CSR is the concept of planning for all, even for consumers with disabilities. The external dimension of CSR is shown in the co-operation of the business with non-governmental organizations, trade unions and public authorities on matters of vital i mportance, such as respect for human and labor rights in international and global supply chains (Holme and Watts 2000). On the one hand, there are national, community, international laws and binding rules, which provide minimum standards for all. On the other hand, there are voluntary codes of conduct, which are voluntary initiatives to complement and promote international labor standards for those who adopt them, as it happens in the various productive sectors (textile, apparel trade). The effectiveness of the latter depends on the proper implementation and verification, and it should be based on ILO conventions (Declaration on Fundamental Principles and Rights at Work) and OECD (Guidelines for Multinational Enterprises) (European Commission 2004). The verification should be carried out based on defined standards that apply to organizations and individuals that carry the social control. TOOLS OF CORPORATE SOCIAL RESPONSIBILITY The growing interest of governments, society and the business world in the concept of CSR has led to a significant increase in the number of management tools, measurement, communication and rewards regarding the performance of corporate social responsibility. These institutions of CSR range from general guidelines and codes of conduct that set ambitious CSR principles, to complex   management systems, control and communication tools or examination methodologies (filtration screening) of investments. All these play a key role in providing guidance for sustainable operation, for proper quality management of the processes, systems and practices aiming at sustainable development. SOCIALLY RESPONSIBLE MANAGEMENT It includes codes of conduct, management standards and reporting, which help the companies to integrate CSR principles in their strategy and business operations by offering principles, sets of procedures, implementation steps, indicators and methods of measurement, evaluation and reporting. The codes of conduct are innovative and important tools for the promotion of fundamental human, labor and environmental rights, as well as for practices against corruption, particularly in countries where governments fail to reinforce such standards (Holme and Watts 2000). They are an official statement of the principles and business practices of a company. They express statements of minimum standards and a promise of the company to maintain them and demand from contractors, subcontractors, suppliers and recipients to apply them as well. Some examples are (Crane and Matten 2005:166): Intergovernmental Authorities ILO Tripartite declaration of principles concerning multinational enterprises and social policy. ILO Declaration on fundamental principles and rights at work. OECD Guidelines for multinational enterprises (MNEs). United Nations Draft guidelines for companies. Multilateral Codes of Conduct Ethical Trading Initiative. Voluntary Principles on Security and Human Rights for the extractive sector. Model Codes of Conduct designed by NGOs, trade unions and other organizations Amnesty International Amnesty International human rights principles for companies. United Nations UN global compact. The management standards are a set of frameworks, processes and practices for quality, environment, health and safety as well as the workplace itself (Denison 1990). They are internal tools for businesses and organizations to facilitate the integration of CSR into their activities on a daily basis. There are standards that focus on procedures and standards relating to performance measurement and reporting. Especially the management systems provide models and standards for the way of managing a process or an activity. Typically, large companies adopt them. The above tools improve the strategic management and reliability of the company. Examples of management models (Crane and Matten 2005:170): Standards for the workplace Social Accountability (SA 8000) (on working conditions) ILO-OSH 2001-IOC ILO Guidelines on occupational safety and health management OHSAS 18001 (health in the workplace and safety) Quality Management Standards ISO 9000 (International Organization of Standardization) EFQM (European Foundation for Quality Management) a model for achieving operational excellence. AA (AccountAbility) 1000. ISO CR MSS (management systems standards for corporate responsibility ISO). Environmental Management Standards EMAS (Eco-management and audit scheme) a voluntary program initiated by the European Commission. ISO 14000. The reports are documents, which announce the results of assessing the social impact of a CSR policy. The demand for greater transparency and social reporting from the business side has led to a recent increase of the interest in sustainability reporting, covering   economic, social and ecological aspects. These reports exist since 1970s as a supplement of the annual report (Callaghan and Elkins 1981). Nowadays, with the recognition of the importance of the triple bottom line for sustainable development, social, ethical and environmental issues were added to the reports. Unlike financial reports, sustainability reports include a set of qualitative information, which is difficult to measure, especially in social indicators, which are still at an experimental stage. Regarding the concept of triple bottom line†, it should be emphasized that it is the idea according to which â€Å"the overall performance of a company is measured based on its combined contribution to economic pro sperity, environmental quality and social capital† (Crane and Matten 2005:169). The European Commission (2004) itself has given special attention in this matter. In its notification on Communication on the EU strategy for Sustainable Development - COM (2001) 264† it called publicly traded companies with at least 500 employees to introduce the triple bottom line in their annual statements so that shareholders can measure and evaluate its performance against economic, and social and ecological criteria. Some characteristic examples of initiatives in this area are: Global Reporting Initiative (GRI) with the Guidelines for Reporting (2002), which included reference files, content of reports and indicators for performance. AA1000s AccountAbility Model of results validation (assurance) by the Institute of Social and Ethical Accountability (European Commission 2004). SOCIALLY RESPONSIBLE CONSUMPTION In the context of socially responsible consumption social and environmental signals are used. These terms describe tools based on the market, aimed primarily at consumers and showing that the production of specific product and commercial transactions and procedures that are followed, have respected a given set of criteria and standards. However, consumers today are interested in issues of ensuring the environment, health and safety at work and respect for human rights, particularly on child and forced labor. Overall, these signs are a way to convert concern into positive action and direction of consumer behavior to social and environmental domains. In the modern, globalized economy, the terms fair trade and ethical trade are dominant. The first concept refers to fair procedures, aim at supporting marginalized producers in rural industries and handicrafts, in developing countries (Phatak 1997). These objectives, which are developmental, are achieved through better access to the market , ensuring fair prices in the negotiations and stability in the revenue, by providing direct payments or prepayment. The second concept refers to activities by companies aiming at highlighting their moral, social and environmental responsibilities and promoting human rights and decent working conditions in global supply chains and production of products. Some examples are the following (Crane and Matten 2005:170): Organizations FLO International (Fair-Trade Labeling Organizations) world-class organization that sets standards and certification of fair trade. IFAT (International Federation for Alternative Trade) a network of institutions, which aims to provide opportunities, information and technical support and better access to markets. EFTA (European Fair Trade Association) an association of importers aiming at achieving the most fair trade effective imports, promote cooperation and information, awakening of public opinion and decision-makers. Social Signals Belgium Social Label Legal Framework of the Belgian government in 2001 that gave the right to companies to acquire a sign which is used in products produced in a production chain that is compatible with the rules of conduct of the International Labour Organisation. Rugmark Label it concerns the production of carpets in India and aims to eliminate child labor. The participants agree to ban child labor and to allow non-communicated controls at their factories. Flower Label Program aims at ensuring fair labor and environmental conditions in the industry of flower trade, such as respect for the principles of the ILO and the non-use of toxic pesticides and chemicals. Environmental Signals EU ECO LABEL a voluntary programme that started in 1992 to encourage the production and consumption of green products in Europe. It is used in products with reduced environmental impact, in compliance with established standards. These ecological standards are determined by a committee (EU ECO-LABELING BOARD) and take into account all phases of the life of a product from the production up to its use and its dismissal. FOREST STEWARDSHIP COUNCIL the international non-profit organization has launched a global program, which covers forest products and provides a credible guarantee that the product comes from a forest, whose management is assessed and certified in accordance with the agreed social, economic and environmental standards. PAN EUROPEAN FORESTRY CERTIFICATION a voluntary private sector initiative which aims to promote sustainable forest management at the local and national level. SOCIALLY RESPONSIBLE INVESTING Through socially responsible investment (socially responsible investment SRI) a variety of approaches, products and tools offered to the social responsibility investors is shown. The socially responsible investment has become very popular in ordinary investors, because it combines   financial objectives with their concerns regarding moral, social and environmental issues. This way, it represents a powerful means to change business behaviour, by translating values into positive action and promotion of social and environmental procedures and practices (Holme and Watts 2000). The investment for social purposes supports a specific purpose or activity and their funding through investments. Unlike donations, investors for social purposes are interested in the return of the initial investment, either through reward (for loans) or through shares. In this kind of investment individual investors can be involved. These investors can be either individual investors who are interested in private capital investments or institutional investors for investments within a context which is shaped by institutions and organizations such as pension funds, banks, insurance and asset management companies. There are the following ways for institutional investors to follow their social and ecological values: Through filtering (screening) which concerns the inclusion or exclusion of shares in investment portfolios based on ethical, social or ecological criteria. This can be achieved either by excluding companies involved, for example, in the production of nuclear weapons, or by selecting companies based on the evaluation of their social and environmental performance. Through activism or the involvement of shareholders, where in this case, the investors by using their shareholder identity support their social and environmental concerns and seek ways to influence the behavior of the enterprise through consultation with the management of the compan