Free Essays on Online Education

The internet has created a world without borders consumers can purchase goods from around the world by going online and comparison shop for whatever he or she wishes, it could be a car, clothes, or a boat, and make a purchase. Once a purchase is made the items you received through the mail are tangible. Meaning you can interact with your products for example; you can wear your clothes, drive your car, and sail in your boat. What about services goods? The intangible things you love as well. Can you buy a service online? The answer is yes. You can now go online do your banking, see a concert, see an art exhibit, watch a movie, and the list goes on. What I found interesting is online education. You can go to grade school, High school, get your GED, undergraduate degree, master’s degree, even your PhD. In my paper I want to talk about how E-commerce has changed the future of services through education. I know that getting education online sounds like a good idea but, there two sid es to this service. I will discuss the advantages and disadvantages of education online. First, let me tell you how the whole idea of online education got started. â€Å"It’s not fair that I have to sit and wait for other kids.† (electronicschool.com) This is a statement that was given by a gifted student who was bored with the work in his classes. After reading an article on electronicschool.com I learned that parents were in search for a better alternative for their children’s education. Many of these types of students lose their potential and become problem kids because there bored with class. Many parents take time to father educate there children with the internet away and feel that they should be to keep them at home. This would also applies for students who are not as advanced. â€Å"Darren Smith has problems paying attention in a regular classroom.† (electronicshoool.com) An online education can give a student like Darren Smith the extra attention that... Free Essays on Online Education Free Essays on Online Education The internet has created a world without borders consumers can purchase goods from around the world by going online and comparison shop for whatever he or she wishes, it could be a car, clothes, or a boat, and make a purchase. Once a purchase is made the items you received through the mail are tangible. Meaning you can interact with your products for example; you can wear your clothes, drive your car, and sail in your boat. What about services goods? The intangible things you love as well. Can you buy a service online? The answer is yes. You can now go online do your banking, see a concert, see an art exhibit, watch a movie, and the list goes on. What I found interesting is online education. You can go to grade school, High school, get your GED, undergraduate degree, master’s degree, even your PhD. In my paper I want to talk about how E-commerce has changed the future of services through education. I know that getting education online sounds like a good idea but, there two sid es to this service. I will discuss the advantages and disadvantages of education online. First, let me tell you how the whole idea of online education got started. â€Å"It’s not fair that I have to sit and wait for other kids.† (electronicschool.com) This is a statement that was given by a gifted student who was bored with the work in his classes. After reading an article on electronicschool.com I learned that parents were in search for a better alternative for their children’s education. Many of these types of students lose their potential and become problem kids because there bored with class. Many parents take time to father educate there children with the internet away and feel that they should be to keep them at home. This would also applies for students who are not as advanced. â€Å"Darren Smith has problems paying attention in a regular classroom.† (electronicshoool.com) An online education can give a student like Darren Smith the extra attention that...

Japanese Writing for Beginners

Japanese Writing for Beginners Writing might be one of the most difficult, but also fun, parts of learning Japanese. The Japanese dont use an alphabet. Instead, there are three types of scripts in Japanese: kanji, hiragana and katakana. The combination of all three is used for writing. Kanji Roughly speaking, kanji represents blocks of meaning (nouns, stems of adjectives and verbs). Kanji was brought over from China around 500 C.E. and thus are based on the style of written Chinese characters at that time. The pronunciation of kanji became a mixture of Japanese readings and Chinese readings. Some words are pronounced like the original Chinese reading. For those more familiar with Japanese, you might realize that kanji characters do not sound like their modern-day Chinese counterparts. This is because kanji pronunciation is not based on modern-day Chinese language, but the ancient Chinese spoken around 500 C.E.   In terms of pronouncing kanji, ththere are two different methods:  on-reading  and  kun-reading. On-reading (On-yomi) is the Chinese reading of a kanji character. It is based on the sound of the kanji character as pronounced by the Chinese at the time the character was introduced, and also from the  area  it was imported. Kun-reading (Kun-yomi) is the native Japanese reading associated with the meaning of the word. For a clearer distinction and an explanation of how to decide between on-reading and  kun-reading,  read what  is  On-reading and Kun-reading? Learning kanji can be intimidating as there are thousands of unique characters. Start building your vocabulary by learning the top 100 most common kanji characters used in Japanese newspapers. Being able to recognize frequently used characters in newspapers is a good introduction to practical words used every day.   Hiragana The other two scripts, hiragana and katakana, are both kana systems in Japanese. Kana system is a syllabic phonetic system similar to the alphabet. For both scripts, each character typically corresponds with one syllable. This is unlike kanji script, in which one character can be pronounced with more than one syllable.   Hiragana characters are used to express the grammatical relationship between words. Thus, hiragana is used as sentence  particles  and to inflect adjectives and verbs. Hiragana is also used to convey native Japanese words that do not have a kanji counterpart, or it is used as a simplified version of a complex kanji character. In order to emphasize style and tone in literature, hiragana can take the place of kanji in order to convey a more casual tone. Additionally, hiragana is used as a pronunciation guide to kanji characters. This reading aid system is called furigana. There are 46 characters in hiragana syllabary, consisting of 5 singular vowels, 40 consonant-vowel unions and 1 singular consonant. The curvy script of hiragana comes from the cursive style of Chinese calligraphy popular at the time when hiragana was first introduced to Japan. At first, hiragana was looked down upon by educated elites in Japan who continued to used only kanji. Consequently, hiragana first became popular in Japan among women as women were not granted the high levels of education available to men. Because of this history, hiragana is also referred to as onnade, or womens writing.   For tips on how to properly write hiragana, follow these stroke-by-stroke guides.   Katakana Like hiragana, katakana is a form of Japanese syllabary. Developed in 800 C.E. during the Heian period, katakana consists of 48 characters including 5 nucleus vowels, 42 core  syllabograms  and 1 coda consonant. Katakana is used transliterate foreign names, the names of foreign places and loan words of foreign origin. While kanji are borrowed words from ancient Chinese, katakana is used to transliterate modern-day Chinese words. This Japanese script is also used for onomatopoeia, the technical scientific name of animals and plants. Like italics or boldface in Western languages, katakana is used to create emphasis in a sentence.   In literature, katakana script can replace kanji or hiragana in order to emphasize a characters accent. For instance, if a foreigner or, like in manga, a robot is speaking in Japanese, their speech is often written in katakana. Now that you know what katakana is used for, you can learn how to write katakana script with these numbered stroke guides. General Tips If you want to learn Japanese writing, start with hiragana and katakana. Once you are comfortable with those two scripts, then you can begin to learn kanji. Hiragana and katakana are simpler than  kanji,  and have only 46 characters each. It is possible to write an entire Japanese sentence in hiragana. Many childrens books are written in hiragana only, and Japanese children start to read and write in hiragana before making an attempt to learn some of the two thousand kanji commonly used. Like most Asian languages, Japanese can be written vertically or horizontally. Read more about when one should write vertically versus horizontally.

Information security policy Essay Example | Topics and Well Written Essays - 2500 words

Information security policy - Essay Example The researcher states that as this is an information age, information is now in the form of digits that flows on an electronic computerized network. Organizations are dependent on these digital communication channels for transferring and exchanging classified information such as confidential information, mission critical information and information that is published for the people. As information is a blood life of any organization, it is vital to protect information by implementing physical, logical and environmental controls. In the context of protecting information security, three fundamental factors must be considered to make use of digitized information in an effective manner i.e. Confidentiality, Integrity and Availability. As there is a requirement of protecting this digital information internally and externally, policy is a control that provides necessary steps, procedures and processes to protect information. These are also considered as high level statements derived from th e board of the organization. â€Å"Information security policy is therefore considered an essential tool for information security management†. Different factor that may influence to tailor the policy includes organization size, dependence on information systems, regulatory compliance and information classification scheme. For addressing all issues related to information security via a single policy is not possible, however, to cover all aspects related to information security, a set of information security policy document focusing on different group of employees within the organization is more suitable. This paper will discuss different factors that must be taken in to account when constructing and maintaining an information security policy. However, there are many methods available for constructing an information security policy, the initial step before adopting any one of the methods is to identify the current maturity level of the policy construction process within the org anization. The outputs will be either no information security policy development process in place or there is an extensive policy development process exists. Information Security Mission Statement Nexor Solutions and Nexor Solutions employees are intrinsic and responsible for protecting the physical information assets, confidential data and intellectual property of the organization. Likewise, these physical and intangible assets must be protected from potential threats to Nexor Solutions and Nexor Solutions employees. Consequently, the information security policy for Nexor Solutions is a critical business function that must be integrated within the business operations covering all aspects of Nexor Solutions business procedures, processes and tasks. However, to achieve these objectives, policies and procedures are already in place i.e. Acceptable Use Policy of Nexor Solutions. Information security is the basis for the business that must be integrated into each function of the organiz ation i.e. administrative service, planning and development, sales and marketing and operations, as these functions require precise controls for mitigating the risk from normal business operations. State and federal laws associated with information security and privacy are applicable to Nexor Solutions, as non-compliance will impose fines, stakeholder confidence, audits and direct revenue loss for Nexor Solutions. Overview As information security (Detmar Straub, Goodman et al. 2008) has now become everyone’s business, every employee of Nexor Solutions is accountable making themselves aware with the compliance with Nexor Solutions policies, procedures and standards associated with information security. Likewise, a policy is considered as a tactical control followed by budgets and organizations (Osborne, Summitt, n.d). Information Security is defined as: â€Å"The protection of information systems against unauthorized access to or modification of information, whether in

Writing a letter to somebody Assignment Example | Topics and Well Written Essays - 250 words

Writing a letter to somebody - Assignment Example As we would be dealing with different kinds of people in the future, your presentation taught us the relevance of correct tone usage, and how important word choice can be in influencing others. Second, your presentation dealt with basic problems that people normally commit when communicating with others, such as: being too formal, too casual, or too subjective when communicating, orally or in writing, with others. Your examples made your point easier to understand. Lastly, you provided us with very helpful tips on how to appropriately compose a professional email. Clearly, all your reminders will prove to be very significant and beneficial for us in the future, when we start engaging ourselves in business activities and professional interviews. I very much appreciate the time that you have taken from your busy schedule in coming over for you to educate us with what you have expertly presented. I would be looking forward to more lectures and highly informative presentations that you may have in the

Structural Geology in Petroleum Exploration Essay

Structural Geology in Petroleum Exploration - Essay Example These techniques constitute petroleum exploration, which in turn has several definitions. In one instance, oil exploration is defined as the process of searching for oil, among other petroleum related resources like gas, in the sedimentary basins of the earth. The mentioned exploration process depends on systematic utilization of technology based methods by innovative geoscientists (Larsen et al 52). It is this combination that paves way for viable drilling prospects and actual appraisal of oil zones or wells. In a different definition, petroleum exploration is considered to be a fundamental competency that should be carried out by qualified geoscientists for a prominent oil and gas organization. Evidently, there appears to be a general agreement in all definitions that geologists play a significant role in the oil exploration process. Another crucial factor to note is that, just like other exploratory studies oil searching is laden with uncertainties. It is difficult to tell whether gas or oil is present in a given place until drilling takes place. Prominent oil and gas companies usually spread the risks posed by the uncertainty over a collection of prospects, in order to manage the situation. This strategy is better than investing all capital, in terms of geology experts and equipment, in one oil drilling prospect. This paper seeks to provide a comprehensive analysis of oil exploration, by examining geological aspects, historical development t of exploration techniques and other petroleum related subjects. Background Crude oil is a derivative of living things’ remnants, which contain a material referred to as kerogen and compressed over many years. The kerogen from dead organic materials usually matures over time to form a wide variety of hydrocarbon molecules, of different molecular weight and size. The smallest of these hydrocarbon molecules usually escape in gaseous form, hence natural gas, while those with large molecular weight form a dense oily s ubstance beneath the earth’s surface. It is this viscous liquid substance that is extracted and refined to form petroleum oil and it’s diverse by products. Rocks from which petroleum is derived could be of marine or terrestrial origin. Usually, terrestrial petroleum rocks are found in river basins, lakes and deltas, which have organic materials, and algae, among other dead matter. On the other hand, source rocks for petroleum that are found in the marine environment may contain algae and dead plankton, among other organic remnants. In both environments, the organic remains get buried under pressure from overlying disintegrated materials. This implies that, for oil to be formed organic matter must be compressed under high pressure and in absence of oxygen, conditions referred to anaerobic (Larsen et al 100-152). It is under conditions devoid of oxygen that, the kerogen in dead matter changes to an easily ignited substance known as bitumen. This is made possible by the h igh prevailing temperatures, natural catalysts and microbial activity in the earth sediments. The greater portion of the bitumen formed gradually transforms into asphalt, discharging molecules of hydrocarbon, in addition to carbon dioxide and water. The viscous and dense oils get formed first, while light oils are formed as the process progresses. High subsurface temperatures lead to production of gas, and since petroleum is lighter than surrounding rocks, it rises upwards through pores and faults in the crust. The

The Hilton Hhonors Loyalty Scheme Marketing Essay

The Hilton Hhonors Loyalty Scheme Marketing Essay This is an analytical study assessing Customer Relationship Management through the Hilton Hotels Loyalty scheme Hilton HHonors. This paper will give a thorough literature review on relationship marketing, a case study on Hilton Hotel loyalty scheme and within this, a framework of the brands role; position in the organization and the market will be discussed. Winer, (2001) customer relationship management framework will be used to analyze the Hilton HHonors scheme to which the nature of the difficulties and effectiveness will be covered as well. This paper will end with possible suggestions regarding the effectiveness of the Loyalty scheme. LITERATURE REVIEW There are several scholarly definitions of relationship marketing and (Shani and Chalasani, 1992) define it as a combined effort to maintain, identify and build up a linkage with separate customers and to continue to fortify the linkage for the common benefit of both sides, via interactive, one to one and value added contacts over a stretched out period of time. While (Gronroos,1990) described relationship marketing to be the establishing , maintaining, enhancing and commercializing of customer relationship so that the distinct purpose of the parties concerned are met which is done by a common exchange and fulfilment of agreements. This definition tries to encompass both the relational and transactional qualities of marketing. These two descriptions differ somehow but they both signify that relationship marketing centres on the individual customer and seller relationship and states that they both benefit. Plus the nature of the relationship is longitudinal. Moreover, they both indica te that the core of relationship marketing is on customer retention. On the other hand (Morgan and Hunt,1994), argue that relationship marketing represents all marketing activates destined towards launching, improving and preserving successful relational give and take or exchange. Taking into record that relational exchanges and transactional exchanges differ. From this definition relationship marketing is marketing plus Morgan and Hunt have as a result re described marketing and extended a paradigm shift. It is key for organisations to assess customer relationship stages (Figure 1.0) in order to evaluate the need for investment to make these customers move up the relationship ladder (Dwyer, Shurr and Oh, 1987, Kotler and Dubois, 2000) and turn out to be more profitable, or better implicit for cross-selling and offer them with personalized services establishing higher bond and switching cost. Suspects Prospects First-time Repeat Client Advocate Member Partner Customers Customers Traditional Marketing- Relationship Marketing- Figure 1.0.The relationship ladder: (Egan, 2001: p.59) However, marketing relationship is a give and take relationship parallel to intimate relationship (Clark 1984; Clark and Mills 1979; Kollock, Blumstein and Schwartz 1994). Each party involved in an exchange relationship provide value measurable to those received. Relationship Marketing and Customer Loyalty Relationship marketing recognises that a steady customer base is essential in business. The crux and feature of relationships and their business vale is summarized in the notion of customer loyalty and its correlated literature. The advantage of customer loyalty to a supplier of either which ever product or services, consist of enhanced organisational productivity or effectiveness, moderate expenditure on bringing together new customers and decreased customer price vulnerability.(Rowley, 2005) Although customers may show their loyalty in numerous ways; they may decide to remain with a supplier or provider, if this prolongation is described as relationship or not, or customers may escalate the amount of purchases or the regularity of their purchases or possibly both. Customers may become advocates of the brand or organization involved by performing an influential role in the decisions of others. (Hallowell, 1996; Reicheld et al, 2000). Even though there is substantial progress in the loyalty scheme. There has been an extensive argument about the benefit of loyalty schemes, to either customers or businesses. Certainly many have affirmed that such schemes have been unsuccessful (Divett et al, 2003; Worthington, 2000). Byrom, (2001) debated that with many organisations cancelling their scheme; those schemes were at somewhat of a crossroads. Critique of schemes fall down to three groups which are those that declare that the relationship among or between such schemes and the promotion of loyalty is vague; those that debate that organisations are not creating correct or proper use of data; and those that debate that the incentive structure in loyalty schemes are unsuitable. However according to (Jenkinson,1995) real brand loyalty is as a result of the emotional bond established by dialogue, trust , sense of value and ease of use, added satisfaction and frequency. Loyalty is the mirror image of the customers psychological and subconscious emotional necessity to trace a frequent source of satisfaction, identity and value. Samuelson and Sandvik, (1997) states that customer loyalty has been theorized as a collaboration of attitude and behaviour. There is a lot as to what makes up loyalty, this starts from repeat purchase to extended relationship (Dick and Basu, 1994). Furthermore (Hallowell, 1996) states that loyalty behaviours consist of relationship extension, enlarged scale or range of relationship, and suggestions. Although there is a positive link between customer loyalty and satisfaction (Soderlund, 1998). Moving on, the rewards or incentives are the basic structure or mechanism for motivating customers to indulge in the scheme. OBrien and Jones(1995) single out the following elements that add to the value of a loyalty scheme: choice of reclamation option( the list of incentives provided), cash value( How greatly the incentive stand for, as a part of spend), aspirational value ( how greatly the customer the incentive); relevance( the degree to which incentives are achievable) and convenience( simplicity of participation in the scheme). Parker and Worthington, (2000) debate that customer loyalty to an incentive scheme or reward scheme is most likely to be influenced by social factor, relative attitude and situational factors. Firstly customer loyalty is possibly influenced by satisfaction that a customer experiences regarding the level of return that they are accepting. Secondly, customer loyalty could be influenced by what is obtainable from other schemes and thirdly behaviour could be affected by other customers, social norms and the media. They continue to debate that the loyalty card that they examined did not pay its customers rightfully, as it was providing lower incentive values on products probably to be saved for. OMalley (1998) expatiates on the level to which many schemes have established customers who have come to anticipate an incentive as part of the regular shopping experience and assign a low value on rewards or incentives. Why Consumers enter into Relationship Marketing According (Sheth and Parvatiyar 1995), the basic axiom of relationship marketing should be or is that consumers like to cut back selection or choices by participating in a current loyalty relationship with marketers. This is a very fascinating and exciting argument and one that has intense suggestions for both the theory and marketing practice if correct. Moreover consumers sometimes go into relationships because it elevates the number of choices open to them. For each purchase decision, numerous options exist. CASE STUDY: HILTON HHONORS History: However Hilton Hotels and Resort from its name is into providing hotel accommodations and Hospitality to its customers which makes it a very good example, it is a worldwide company that has expanded vastly in every sector including its relationship marketing in order to retain customers through its Hilton HHonors loyalty scheme. Moreover this Hotel was founded by Conrad N. Hilton who opened the first Hilton hotel in Texas in 1925. Presently Hilton is one of the reputable hotel brands in the world. The hotel today is owned by Hilton Worldwide; they are managed, franchised or owned by several independent operators by Hilton Worldwide. Currently there are over 500 Hilton hotels brands in the world (Hilton Worldwide, 2012). Over the years Hilton has created brands; today they have about ten brands in over 78 countries in the world. In 2009 Hilton was formerly known as Hilton Hotel Corporations but changed its name and Logo to Hilton World then moved their headquarters in Beverly Hills to Mc Virginia. (Hilton Worldwide, 2012). Hilton HHonors: Marketing is grown from a centre point on the single transaction to developing or becoming increasingly apprehensive with the growth and support of equally satisfying long term relationships with customers. The success story of charity organizations, Tesco, banks, Hotels and others exploiting loyalty schemes is driving companies to take careful note. The most productive relationship marketing campaign makes room for viable benefits and promotes long term relationship with customers which are difficult to replicate (Gilbert, 1996). However, looking at the value proposition of the Hilton organisation, they try to establish loyalty among their customers by striving to delight them and expecting their changing aspiration while making sure that team members, who are important contributors to attaining this objective, are satisfied as well (Huckestein and Duboff, 1999). From this proposition it is obvious that the essential elements of product leadership and customer relationship must be attained. For the Hilton organisation the value and importance of the customer relationship has been elevated via its Hilton HHonors Loyalty programme. Hilton HHonors Benefits: It allows customers to earn both miles and points for a holiday at about 3,750 Hilton hotel brands worldwide and airline miles with partners of over 50 airlines. They provide numerous exclusive ways to accumulate points. Firstly a customer can earn them through hotel stays or with participatory credit cards; or a customer can deliberate on purchasing them if he or she feels shy of the trip to the Caribbean. One can also transfer them to their family who happens to be a member as well. The hotel also provides room to donate extra points to numerous charitable organizations. This loyalty program allows a customer to join free by registering online or offline to get a list of services and benefits that assist with directing a customers travel and rewarding the customers for their loyalty and offering customers with the undivided attention they deserve (Hilton HHonors, 2012). Loyalty Programme Classification: Hilton HHonor can be classified under the type 3 programs, it awards points to members according to their previous purchase or past purchases. This type 3 program needs a complete database that can trace a members purchase history and points. Some type 3 program persuades customers to escalate their purchases or reward substantial purchasers by creating program tiers. Hilton HHonors program provides tiers where substantial or heavy users can without difficulty build up free hotel rooms or can reserve a room on a basis that is unrestricted (Berma,2006). There are other organizations that use the type 3 program and they include Hotels like (Hyatt, Marriott rewards,) Airlines like (American Advantage) Credit card companies like (Discover card: The Mile Card, Citibank Premier Pass Elite,). Lots of type 3 programs include the partnerships of complimentary marketers like airline, car rental and hotel chains etc to enable a members gathering of points and to escalate the category of rewards options (Berma, 2006). HiltonHHonors are in partnership with airline and car rental services to facilitate the gathering of points. (Hilton HHonors, 2012) However, the company has four membership levels which include the Blue, Silver VIP, Gold VIP and Diamond VIP. Its calculated according to the number of stays in a 12 month period. It starts from no smallest amount for the Blue membership to 60 nights in a calendar year for the Diamond VIP membership. Moreover each category of membership has its own exclusive benefit which is: the Silver, Gold and Diamond VIP members are qualified for health club access while the Gold and diamond VIP members are qualified for accommodation upgrades and Only the Diamond VIP members can be assured reservations with their points with no collapsed or blackout dates. (Berma, 2006), Hilton HHonors Credit card: Hilton is known to also have co branded cards and the term co branding may simply mean the use of two or more brand names in marketing activates. This happens with the juxtaposition of brand names by labelling them side by side on a product (Blackett, 1999). Moreover Hilton has a number of co branded cards with financial companies in specific locations like Hilton HHonors cards from American Express, Citibank in the U.S, Platinum Visa card in the UK, Credit card in Germany, Visa card from Sunitomo Mitsui card co. Ltd in Japan etc. However this co branded cards allows customers earn bonus points from everyday purchases like groceries, gas, eating out etc. Customers can claim or redeem these points for flights, free hotel nights or merchandise. (Hilton HHonors, 2012). In further light, According to (McCleary and Weaver, 1991) they claim that Hotel and restaurant loyalty program were inspired by the success of airlines that give customers benefit for repeat purchase. However, these Programs look to improve the customers membership in an exclusive club with rewards from this membership such as gifts, free hotel accommodations etc. For the organisation or company the main aim is to compliment customers for their patronage and make it obvious that the company is very much interested in establishing and sustaining long term relationship with them. Hilton HHonors E- presence: Hilton HHonors has an e-presence (www.HHonors.com). The value of customer relationship has also been escalated through its loyalty program website. Via this website customers can sign up or register for rewards, hotel reservations, room preferences and so on. The characteristics of the Hilton Honors web site portray product leadership (Hilton HHonors, 2012). This site creates opportunity for interactivity between its members and the scheme in order to encourage brand and customer relationships plus customer data is also being collected and stored for future purposes for direct marketing via emails, Customized emails are sent based on a customers preferences. From the perspective of relationship, it lets customers retrieve their information and statements on the scheme. From the perspective of the brand, the brand web is duplicated and improves in the virtual world (Rowley, 2005). ANALYSIS EMPLOYING (WINER, 2001) CUSTOMER RELATIONSHIP MODEL Winer, Russell (2001) elaborated on the Customer Relationship Management process Model below; Figure 1.1 (Winer, 2001) Create a Database: Involves construction of customer information file which is the bedrock of customer relationship management. The database ideally should contain Customer transactions (Hotel Reservations), Contacts, explanatory information and rely to marketing incentives over time. However according to (Winer, 2001) Customer interaction quadrant, Hilton should be classified under the High-indirect box (Figure 1.2) Figure 1.2 (Winer, 2001) Customer Interactions Direct Indirect Banks Telecom Retail Airlines Packaged Goods Hotels Drugs Personal computers Internet Infrastructure Furniture Autos High Interaction Frequency Low Meaning they have to work harder to establish an Information file unlike the High -direct box which has quick and easy access to customer database E.g. Tesco. Hilton Database is also collected online up registration for the HHonors program. Analysis: Involves the analysis of established customer data with the aim of segmenting the customers by grouping those with the same behavioural pattern. This is then used to create several product offerings via direct marketing. Hilton does target the most valuable prospects for catalogue mailing and customizes the catalogues to several groups. Customer Selection: having established and analyzed the customer database information, the next step is to deliberate on which Customer group to target with marketing programs. The customers with most preferred segment (Highest purchasing rate) would be chosen first for retention programs followed by other segments. However Hilton applies this before embarking on marketing programs to encourage retention and customer acquisition. This is evident in their four membership levels. Customer Targeting: There are several ways of targeting customers after selection; they involve direct marketing techniques including telemarketing, direct mail and direct sales. This enables a company interact with customers rather than talk at them via television or radio. Hilton mainly invests time and money into telemarketing (Customer service) and direct mails in order to reach a desired audience. However today they seek permission from customers before sending mails. Relationship programs: these are techniques for executing Customer relationship marketing, the aim of this is to provide a higher level of satisfaction to customers than competing firms do. More over research has proven that there is a clear-cut positive relationship between profits and customer satisfaction (Winer, 2001). Mangers need to weight satisfaction levels by delivering performance ahead of customer expectation. Loyalty programs include frequency/Loyalty programs, Rewards programs, Customer service and Community Building. Hilton has taken the frequency/Loyalty program and Customer service as its Relationship Method which has worked to improve profitability. The Hilton HHonors as stated above provides rewards for repeat purchase. Privacy Issues: This extends through the CRM Model (Figure 1.1), Hilton uses database to provide service customers request and as a global brand they share this database with other Hilton worldwide brands to ensure same level of service. Hilton makes sure that personal information are handled according to the law. Usernames and passwords are however created for customers personal use. Metrics: This is the traditional ways managers employ in measuring the success of their product and service. Market Metrix uses Loyalty program effectiveness. It identifies the percentage of customers who affirm that their loyalty membership was the primary reason for picking the hotel. Market Metrix,( 2012) identified that Hilton hotel in 2009 had 34.6%, 2010 had 35.8% and in 2011 had 39.2% showing an increase in profitability. DRAW BACKS There are potential draw back in loyalty schemes, they are expensive, difficult to correct mistakes as the company may be seen by customers as taking away. Benefits; however there is the question whether the scheme actually works to escalate loyalty or spending behaviour plus it is also kind of difficult to have competitive advantage. (Winer, 2001) RECOMMENDATIONS These Loyalty schemes can be successful by elevating customers switching cost and building entry barriers. For the Hotel industry it has become a competitive necessity to create loyalty programs so incentives could also be encouraged for repeat visits to websites even though this has not been greatly successful. CONCLUSION This paper has reviewed some past literature on loyalty schemes along with some scepticism from a few scholars. The idea of the loyalty scheme is growing and becoming more refined each day. Hilton Hotel has created brand web through their loyalty scheme which has be expatiated above (Hilton HHonors) plus they have an E-presence. From the consumer relationship, those that the hotel refers to as most valued customers have considerably escalated their spending at the hotel. This increased or escalated spending is no doubt as a result of the customers envisioning an escalated value in their relationship with the hotel.

The Motivational Self Fear of a Poe Narrator Essay -- Tell Tale Heart

Poe has given his narrator in â€Å"The Tell Tale Heart† multiple currently diagnosable psychological disorders: bipolarity, obsessive compulsive disorder, psychopathy, paranoia. Although he is a psychopath by Hare’s definition, among the disorders, the narrator’s sense of fear is overwhelmingly the most motivating. On a first reading, it might seem that the narrator committed murder because of his unjustified hatred towards the victim, or more specifically, the victim’s â€Å"evil eye.† And later, he confesses to his crime because of the overwhelming guilt he feels which causes him to hear the beating of the dead man’s heart. However, as a psychopath, the narrator is incapable of feeling guilt. I will demonstrate that it is not hatred toward what is outside of the self that drove the narrator to murder and confession but the hatred and the immense fear of the insane side of himself that drove him to such irrational actions. After the burying the corpse beneath the floorboards, the narrator, being proud of his work, states that â€Å"no human eye – not even his – could have detected anything wrong.† To the narrator, the old man is able to see beyond what the average person can see. One might assume that it was the fear of the eye’s judgement that caused the narrator to resort to murder. Although this is true, a stronger motivation was the fear of his own insanity. The fact that he feared the eye made him see the irrational side of himself. In refusal to acknowledge his mental disorder, the narrator gives an alternative name to his paranoia, characterized by an oversensitivity to sound: â€Å"nervousness.† The phrase â€Å"I have nothing to fear† right after the murder as well as in the presence of the police is repeated because he’s trying to convince... ... but the torment of being labelled insane. The eventual anxiety attack, characterized by irrational behaviour such speaking frequently, and later foaming, raving, swearing and violent actions towards his chair, which is, ironically, the typical behaviour of the insane. Works Cited Haycock, Dean. â€Å"Hare Psychopathy Checklist.† Healthonline. 2003. http://www.healthline.com/galecontent/hare-psychopathy-checklist/3 Jerga, Josh. â€Å"Accused Chainsaw Murderer Had 'Shark' Eyes.† News.smh. 11/15/2010. http://news.smh.com.au/breaking-news-national/accused-chainsaw-murderer-had-shark -eyes-20101115-17u4c.html. Merriam-Webster. 2010. http://www.merriam- webster.com/dictionary/antisocial%20personality%20disorder Poe, Edgar Allan. â€Å"The Tell Tale Heart.† The Norton Anthology of American Literature. 7th ed. vol. B. Ed. Baym, Nina. New York: Norton, 2007. Print. The Motivational Self Fear of a Poe Narrator Essay -- Tell Tale Heart Poe has given his narrator in â€Å"The Tell Tale Heart† multiple currently diagnosable psychological disorders: bipolarity, obsessive compulsive disorder, psychopathy, paranoia. Although he is a psychopath by Hare’s definition, among the disorders, the narrator’s sense of fear is overwhelmingly the most motivating. On a first reading, it might seem that the narrator committed murder because of his unjustified hatred towards the victim, or more specifically, the victim’s â€Å"evil eye.† And later, he confesses to his crime because of the overwhelming guilt he feels which causes him to hear the beating of the dead man’s heart. However, as a psychopath, the narrator is incapable of feeling guilt. I will demonstrate that it is not hatred toward what is outside of the self that drove the narrator to murder and confession but the hatred and the immense fear of the insane side of himself that drove him to such irrational actions. After the burying the corpse beneath the floorboards, the narrator, being proud of his work, states that â€Å"no human eye – not even his – could have detected anything wrong.† To the narrator, the old man is able to see beyond what the average person can see. One might assume that it was the fear of the eye’s judgement that caused the narrator to resort to murder. Although this is true, a stronger motivation was the fear of his own insanity. The fact that he feared the eye made him see the irrational side of himself. In refusal to acknowledge his mental disorder, the narrator gives an alternative name to his paranoia, characterized by an oversensitivity to sound: â€Å"nervousness.† The phrase â€Å"I have nothing to fear† right after the murder as well as in the presence of the police is repeated because he’s trying to convince... ... but the torment of being labelled insane. The eventual anxiety attack, characterized by irrational behaviour such speaking frequently, and later foaming, raving, swearing and violent actions towards his chair, which is, ironically, the typical behaviour of the insane. Works Cited Haycock, Dean. â€Å"Hare Psychopathy Checklist.† Healthonline. 2003. http://www.healthline.com/galecontent/hare-psychopathy-checklist/3 Jerga, Josh. â€Å"Accused Chainsaw Murderer Had 'Shark' Eyes.† News.smh. 11/15/2010. http://news.smh.com.au/breaking-news-national/accused-chainsaw-murderer-had-shark -eyes-20101115-17u4c.html. Merriam-Webster. 2010. http://www.merriam- webster.com/dictionary/antisocial%20personality%20disorder Poe, Edgar Allan. â€Å"The Tell Tale Heart.† The Norton Anthology of American Literature. 7th ed. vol. B. Ed. Baym, Nina. New York: Norton, 2007. Print.